Comox Valley Record


Award-Winning Entrepreneur releases guerrilla tourism marketing

January 15, 2013 · 10:01 AM

Carol Wain is the author of Guerrilla Tourism Marketing. / PHOTO SUBMITTED

Carol Wain, 2003 Entrepreneur of the Year for Vancouver Island and internationally recognized business improvement and marketing specialist, adds another accolade to her CV: best-selling author. Her Guerrilla Tourism Marketing book rose to number one ranking for three categories: tourism, marketing and tourism books on Amazon.ca and number three, number 11 and number 19 respectively on Amazon.com, triggering inclusion in Hot New Releases. Her book is a marketing and business improvement book that uses examples and case studies from various segments within the tourism industry, although it has broad appeal to many types of businesses. The book, which has received five reviews across three Amazon sites (.ca, .com and .co.uk) was released by Wain’s WINning Entrepreneur Press, a division of World Incentive Network Inc. and can be purchased by following the links at http://GuerrillaTourismMarketingBook.com.