Tourism Vancouver Island presents Professional Development Days

Presented by Tourism Vancouver Island, Professional Development Days provide Vancouver Island tourism stakeholders with valuable knowledge and training on some of the industry’s most current topics.

A PDD happens March 15 at the Best Western Plus Westerly Hotel in Courtenay from 9 a.m. to 4 p.m.

The charge of $75+HST per person includes all workshops, lunch, networking and opportunity to win door prizes.

Pro-D Day workshops include:

Understanding our Visitors, Current Trends, & Changing Conditions’, Sarah Adams, Research Professional, DeltaVitae Consulting:

This session discusses destination marketing and how the promotion of your product or service can play a vital role in the visitor decision-making process. Understand the visitor to meet their needs means understanding their changing interests, changing economics, technology, and demographics. Determine how to integrate research in your business.

Social Media and Marketing for Tourism, Garland Coulson, the E-Business Tutor:

What can social media do for your tourism business? Should you focus on Facebook, Twitter, YouTube or something else? What about websites; do they still work? This no-hype, easy-to-follow session will help you understand what social media can and can't do for tourism business, get the most out of online advertising, turn a website visitor into a customer, and use mobile phones and tablets to draw people to your business.

Work Smarter Not Harder, Garland Coulson, the E-Business Tutor:

Do you find that you work harder than people around you, yet they make more money and enjoy more success than you do? Why? In his second workshop, Coulson will show you how to work less, make more money, improve energy levels, identify the tasks that are pulling you down, handle the most difficult projects easily, and much more!  Whether you are an employee, a manager or self-employed, he offers many powerful time management tips to transform your working day and to enhance your personal life.

Tourism Vancouver Island is one of six regional destination management organizations in B.C. that represent Tourism British Columbia through co-operative marketing and community development programs. For more information about Tourism Vancouver Island, Professional Development Days and marketing initiatives, please visit

— Tourism Vancouver Island

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