Comox Valley Record second in two B.C. newspaper awards, fourth overall

In a celebration of the B.C. community newspaper industry to inform, celebrate and promote people and businesses in local communities, the Comox Valley Record was honoured in two categories at the 2012 Ma Murray Community Newspaper Awards.
In the gala celebration Saturday at the River Rock Casino Resort in Richmond, Record advertising designer Dionne Hurd was honoured in two categories — Ad Campaign Award, Collaborative and Ad Design Award, Collaborative (over 25,000 in circulation).
Hurd placed second along with advertising representative Liz Tribe for a Sunwest Auto Centre advertisement in the former category, which featured a hidden 2012 Beetle under a red sheet.
"Great tease factor, the set up image is a tip of the hat to the classic VW ads from the 60s," commented the judge. "If I was in the market for a gas saver in stiletto heels I'd hustle down to the dealer!"
In the latter category, Hurd and advertising representative Peter Diespecker placed second for a full-page advertisement for Courtenay Mazda that highlights different features of a car on a deep blue backdrop.
"Great use of colour and graphics to portray the advanced technology," noted the judge.
In the Newspaper Excellence Award for its circulation size, the Record placed fourth out of 14 entries.
Sister Black Press papers Cowichan News Leader Pictorial and Parksville/Qualicum Beach News placed first and second respectively in the category.
2012 marked the 90th year of the Ma Murray Awards celebrating excellence amongst member newspapers, and features awards in all aspects of the industry including production, publishing, reporting, editing, advertising and community contribution.

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