National exposure for local business

Woodland Flooring owner Steve Roscoe is pictured at his Comox business, which will appear in an upcoming TV show.   - Scott Stanfield
Woodland Flooring owner Steve Roscoe is pictured at his Comox business, which will appear in an upcoming TV show.
— image credit: Scott Stanfield

Scott Stanfield

Record staff

Woodland Flooring, an award-winning business in Comox, is going to be featured this spring on the W Network’s Love It or List It Vacation Homes.

The new TV show pits designers against realtors as they try to persuade people to keep their newly-renovated home or sell it. Designer Dan Vickery and realtor Elisa Goldhawke square off at locations around Ontario and B.C., each armed with a list of ‘must-haves’ to influence the decisions of homeowners.

As part of the show, homeowners provide a list of requirements for renovations. When one of the owners insisted upon having eco-friendly, local flooring, the producers discovered Woodland.

“Out of the blue a lady called me from Bridge Studios in Vancouver,” said Steve Roscoe, owner of the Knight Road business.

“Our flooring is going to be in two episodes.”

It will be featured a Hornby Island project and another in Whistler.

Vickery — along with the writer, producer and a production team — spent a day in November filming at Woodland, focusing on the kiln drying, planing, finishing, staining and other aspects of the production.

“They did a three-camera shoot with a crew of 10,” Roscoe said. “Got a feel for how the whole show works. I’m not allowed to give away any details. That’s for the show to be aired.

“We’re pretty tickled,” he added. “It’ll be played over and over again. It’ll give us some national coverage.”

Woodland has been producing wideplank flooring in B.C. since 1998. It sources wood locally, creating unique styles of flooring from wind-fallen, fire-killed, beetle-killed and mature hardwoods.

The company has won several Chamber of Commerce, MISTIC (Mid-Island Science Technology & Innovation Council) and Vancouver Island Business Excellence Awards.


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