Apple CEO trumps Trump, reframing his name game

Trump referred to Tim Cook as Tim Apple

To President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who has often clashed with the tech industry.

A day after Trump mistakenly referred to Cook at a White House meeting as “Tim Apple” — an understandable slip, perhaps, coming from the owner of the Trump Organization — Cook quietly altered his Twitter profile , replacing his last name with the Apple logo.

READ MORE: iPhone sales are falling, and Apple’s app fees might be next

Cook didn’t publicly acknowledge the change, but it didn’t take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. Cook’s Apple-logo icon is only visible on iPhones and Mac computers. On Windows, it’s a blank square on Android, it renders variously as an X-ed out or blank grey rectangle. (“Tim Square” was probably not the connotation the Apple CEO was going for.)

That’s not wholly surprising for Apple, which famously prefers its own devices and software over others. Apple didn’t respond to a query about the logo misstep (if indeed it was a misstep).

The White House, meanwhile, appears to be engaged in some damage control. In the official transcript of the meeting , the words “Tim” and “Apple” are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.

Like us on Facebook and follow us on Twitter.

Just Posted

Verdict gives murder victims’ parents sense of closure

A guilty verdict delivered earlier this week was “like a weight lifted off the chest.”

Thieves break into mailboxes overnight in Courtenay, Comox

Thieves in Comox were busy overnight on March 17, breaking into more… Continue reading

Man convicted of Courtenay couple’s murder

Michael Philip Simard, 45, was charged with two counts of second-degree murder.

Comox Valley RCMP looking for help to identify shoplifters

The Comox Valley RCMP is asking for assistance from the public to… Continue reading

Five highlights in the 2019 federal budget

Latest budget includes a sprinkling of money for voters across a wide spectrum

Comox Valley Hospice Society finds new Ocean Front home

Comox Valley Hospice Society (CVHS) recently announced plans to construct a new… Continue reading

Cougar on Island might have been shot with bow-and-arrow

Conservation officer service looking for animal near Port Alice

Facebook to overhaul ad targeting to prevent discrimination

The company is also paying about $5 million to cover plaintiffs’ legal fees and other costs

B.C. mosque part of open-house effort launched in wake of New Zealand shootings

The ‘Visit a Mosque’ campaign aims to combat Islamophobia

‘That’s a load of crap’: Dog poop conspiracy spreads in White Rock

Allegation picked up steam through a Facebook page run by a city councillor

Explosives unit brought in after suspicious boxes left at B.C. RCMP detachment

Nanaimo RCMP issues all clear after packages were found on lawn earlier in the day

Newfoundland man caught after posting photo of himself drinking and driving

The 19-year-old took a photo of himself holding a beer bottle and cigarette while at the wheel

2019 BUDGET: As deficit grows, feds spend on job retraining, home incentives

Stronger economy last year delivered unexpected revenue bump of an extra $27.8 billion over six years

Most Read