Association rolls out concierge program

Business owners are forever challenged to know how customers hear about their enterprise. They want to spend time and marketing dollars wisely in an effort to get the ‘best bang for their buck.’

Word-of-mouth marketing can be the best form of marketing, and is usually the least costly.

The Comox Valley B&B Association — consisting of nearly 20 properties from Buckley Bay to Black Creek — is in a position to take the trial-and-error out of guests’ experiences by recommending tried-and-tested businesses in the area. It is unrolling a concierge program that enables tourism businesses to better track the source of their business/referrals.

“It really puts the onus on that tourism business to decide how they want to work with the association,” said Carolyn Touhey, owner of the Two Eagles Lodge Bed and Breakfast in Union Bay. “We’re just saying, ‘We’re here and willing to be worked with, and we’re your front line with personal recommendations’.”

Following are suggestions of how to participate:

•Invite B&B owners to try your business. That way, they can say they have been to your business, as opposed to simply knowing about it. Some examples: a restaurant invited B&B owners to enjoy a complimentary meal through the redemption of a letter; another offered a 2-for-1 option; a whale-watching tour boat invited members to join a tour; and an artist put framed photos in a B&B.

•Host a reception or open house before the busy season so owners can see what you offer; or sample/experience it at a reduced or no cost.

•Create a coupon, business-card size gift certificate with an offer on it and a place to write the B&B name.

•Create a more formal version with an offer to B&B owners, such as: ‘For every X-number of guests you send us, you (the B&B owner) get a ____.”

FMI, contact Touhey at 250-335-2342 or HaveFun@TwoEaglesLodge.com.

The Comox Valley B&B Association has a new website at comoxvalleybb.com.

 

Just Posted

Associate pastor made early connections in Courtenay

Central Evangelical Free Church opens at former Record office

Seeing double, the trials and tribulations of twins

BIG READ: Three Vancouver Island mothers share their experiences with multiple births

Comox Valley teen with autism a spectacular guitarist

Farley Mifsud is gaining fans with every performance

Yukon man facing new attempted murder charge in Port Alice exploding mail case

Leon Nepper, 73, is now facing one charge each of aggravated assault and attempted murder

Risk of thunderstorm this afternoon for Vancouver Island and Lower Mainland

A special weather statement calls for heavy rain and wind over the next 48 hours

Conservation officer frees B.C. deer from flotation gear mishap

BC Conservation Officer Service is reminding residents to keep backyards clear of entanglements

Lions earn stunning 35-32 OT win over Ticats

Epic comeback lifts B.C. past Hamilton in CFL thriller

Czarnik nets 3 as Flames dump Canucks 5-2

Calgary picks up exhibition win over Vancouver

Ottawa to name new ambassador for women, peace and security, Freeland says

Chrystia Freeland also confirmed Canada would spend about $25 million to fund number of initiatives

‘A little bright spot:’ Ottawa residents rescue dog trapped beneath rubble

Freelance journalist says rescue of a dog trapped under rubble was happy ending amid chaos in Ottawa

B.C. deaf community wants different sign languages on federal accessibility act

Advocates also want Indigenous Sign Language to be recognized on the Indigenous Language Act

VIDEO: B.C.-born firefighter remembered by MP in emotional speech

Family asks first responders to look after one another in wake of suicide, growing concerns of PTSD

Airline has ‘close call’ with drone while en route to B.C. airport

Jazz Aviation reported the drone sighting near Vancouver to the RCMP and Transport Canada

Tragic accident claims life of B.C. toddler

Fundraising effort has been created to help mom and family

Most Read