Association rolls out concierge program

Business owners are forever challenged to know how customers hear about their enterprise. They want to spend time and marketing dollars wisely in an effort to get the ‘best bang for their buck.’

Word-of-mouth marketing can be the best form of marketing, and is usually the least costly.

The Comox Valley B&B Association — consisting of nearly 20 properties from Buckley Bay to Black Creek — is in a position to take the trial-and-error out of guests’ experiences by recommending tried-and-tested businesses in the area. It is unrolling a concierge program that enables tourism businesses to better track the source of their business/referrals.

“It really puts the onus on that tourism business to decide how they want to work with the association,” said Carolyn Touhey, owner of the Two Eagles Lodge Bed and Breakfast in Union Bay. “We’re just saying, ‘We’re here and willing to be worked with, and we’re your front line with personal recommendations’.”

Following are suggestions of how to participate:

•Invite B&B owners to try your business. That way, they can say they have been to your business, as opposed to simply knowing about it. Some examples: a restaurant invited B&B owners to enjoy a complimentary meal through the redemption of a letter; another offered a 2-for-1 option; a whale-watching tour boat invited members to join a tour; and an artist put framed photos in a B&B.

•Host a reception or open house before the busy season so owners can see what you offer; or sample/experience it at a reduced or no cost.

•Create a coupon, business-card size gift certificate with an offer on it and a place to write the B&B name.

•Create a more formal version with an offer to B&B owners, such as: ‘For every X-number of guests you send us, you (the B&B owner) get a ____.”

FMI, contact Touhey at 250-335-2342 or HaveFun@TwoEaglesLodge.com.

The Comox Valley B&B Association has a new website at comoxvalleybb.com.

 

Just Posted

Cannabis facility planned in Courtenay

Design up to 100,000 square feet

Pride Society of the Comox Valley set to kick off week-long celebration

The organization is celebrating Pride Week with a variety of events to bring the community together.

Major private donation to Kus-kus-sum project

Frank and Bobbi Denton, longtime residents of the Comox Valley, have donated… Continue reading

CONTEST: Win a pair of tickets to Sunfest Country Music Festival

Make sure to Like the Comox Valley Record’s Facebook page

3L happy with CVRD staff reversal of ruling

Company’s request for minor amendment to RGS was announced as defeated Tuesday, overturned Wednesday

BC Games: Day 1 comes to an end

Medals have already been handed out following one day of competition in the 2018 BC Summer Games

Bob Castle’s Under the Glacier cartoon for July 19, 2018

Bob Castle’s Under the Glacier cartoon for July 19, 2018… Continue reading

Blaney hopes to see seniors ministry

Government creates federal department for seniors

BC Wildfire update on Okanagan blazes

Watch the media briefing on the current fire situation in the Okanagan.

ZONE 6: Rugby star Maggie Banks carries family legacy to BC Games

Shawnigan Lake student and Coquitlam native following her parents to the national program

RCMP help to save goats from wildfire

The fast-approaching wildfire, sparked Thursday, forced the evacuation of five homes

VIDEO: Near drowning captured on popular B.C. river

Search and Rescue manager says the popular pastime of floating in the summer is inherently dangerous

Crosswalk vandalism leaves black mark for Cowichan as B.C. Games begin

Rainbow crosswalk defaced just days after being painted

Photo gallery: BC Games Day 1

A brief look at action from the 2018 BC Summer Games in the Cowichan Valley

Most Read