CVEDS has released a range of recent successes, which include the hosting of 27 domestic and international media and the engagement of 45 chefs during the 11th annual BC Shellfish & Seafood Festival. Photo supplied.

Busy fall looms for CVEDS following successful BC Shellfish and Seafood Festival

After a busy tourist season, the Comox Valley Economic Development and Tourism Society (CVEDS) has collected and combined exciting trends and outputs that have resulted from efforts and projects undertaken since the spring. These efforts were seen across key areas, including small business support, destination marketing, and visitor services.

The 2017 BC Shellfish and Seafood Festival, held in June, demonstrated unprecedented growth across all facets, establishing itself as western Canada’s largest seafood Festival.

The Festival expanded from 45 events in 2016 to over 70 events and tours in 2017. It boasted 45 chefs that participated. CVEDS secured more than $200,000 in leveraged dollars to support marketing and event development and saw notable increases across all key performance marketing indicators.

Notably, CVEDS noted a 75 per cent increase year-over-year in web traffic to the Festival microsite, a 78 per cent increase in online contest entries, a 12 per cent increase in calls to the Visitor Centre, $1 million in earned media coverage and, lastly, a 19 per cent increase in Municipal and Regional District Tax, formerly known as the Additional Room Hotel Tax.

Visitor numbers at the Vancouver Island Visitor Centre, located on the Comox Valley Parkway, continue to grow with true visitor numbers increasing by 14 per cent and over $46,000 in tour and event online bookings occurring via its booking engine since the start of the year. In August alone, the Visitor Centre saw over 5,000 visitors. The facility has welcomed over 170,000 visitors since opening in early 2012.

With October being ‘Small Business Month,’ over 17 events and workshops are being held via CVEDS’ “Business Counts Workshop Series” with a range of partners including Small Business BC, the Comox Valley Chamber of Commerce, the Ministry of International Trade, the Innovation Island Technology Association, the Certified Organic Association of BC, Small Scale Food Processors of BC, the Comox BIA and MNP. The sessions reflect focus areas that are outlined in CVEDS’ 2017 Strategic Plan from tech, tourism, agrifood, and exporting, to small business enhancement.

Supporting regional businesses who are exporting their products continues to be a focus for CVEDS, which has recently been renewed for an additional six-month term as an Export Navigator Community. This is a partnership with the Ministry of International Trade, Small Business BC, and five other B.C. communities to help connect participating businesses to key market information, export programs, financial services, and business development experts.

To review CVEDS’ 2017 Strategic Plan and for more information on these and other initiatives visit InvestComoxValley.com.

Just Posted

VIDEO: Visual recap of Vancouver Island MusicFest

Walk Off The Earth, Passenger, Arlo Guthrie among highlights

Greenwood Trunk sewer line construction continues

Work on Ryan Road portion of project Monday

Heat warning issued for Vancouver Island

Temperatures expected to cool down later this week

Police presence at Anna Place in Courtenay

Situation resolved peacefully

REPLAY: B.C.’s best video this week

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

Trudeau’s youth council divided over Trans Mountain pipeline purchase

A letter signed by 16 past and present members was made public today, asking the federal government to reverse course

Hulk Hogan reinstated into wrestling Hall of Fame

Hogan had used racial slurs caught on video when talking about his daughter sleeping with a black man

Island wide crime spree leads to multiple charges against Cowichan Valley resident

Social Media and citizens of the North Island played a big role in solving the case.

‘Lava bomb’ through roof of tour boat injures 22 in Hawaii

“An explosion occurred near the shoreline hurling hot lava rocks towards the boat and injuring several passengers”

B.C. teen meets Nicolas Cage

Filming mob movie in downtown Vernon, B.C.

Critics claim Trump “defended a tyrant”

Trump questions US intel, not Putin, on Russia 2016 meddling

B.C. MLAs choose new children’s watchdog

Jennifer Charlesworth has worked in government, social services

Most Read