Downtown Comox businesses enhancing their branding

Comox Business in Action, is hosting a contest for artists to create a design for downtown street banners and for a new BIA logo.

KATHY PENNER and Edd Moyes display a downtown street banner. The Comox BIA is hosting a banner/logo contest.

KATHY PENNER and Edd Moyes display a downtown street banner. The Comox BIA is hosting a banner/logo contest.

Comox Business in Action, with sponsorship from the Comox Valley Record, is hosting a contest for artists to create a design for downtown street banners and for a new BIA logo.

The winners of each category will receive $500, plenty of recognition, and the honour of seeing their talent displayed.

“Redesigning the logo and incorporating local artwork on the banners are part of the strategic plan for the Comox BIA,” president Tia Otter said. “The board recognizes that there is a lot of choice out there for consumers and visitors.

“We know that Comox has a great deal to offer and has many unique features. Our job as a BIA is to build on our assets, and to promote Comox as a destination; thus we have put marketing strategies as a high priority.”

“Street banners are an important part of creating an inviting and attractive downtown — the difference between drab and delightful,” said Edd Moyes, chair of the BIA marketing committee. “And the banners are an ideal way to feature local artwork.

“There is so much amazing talent in this Valley. Why not tap into all of this creativity? And it’s a win-win. Comox will benefit by having eye-catching designs adorning the downtown and the artists have a fantastic venue to show off their work.

“As far as the new logo, we want the designs to be attractive, simple, memorable and symbolic of Comox,” he added. “We’re very excited about seeing what is presented to us.”

Designs are to be submitted to edd@blackfinpub.com between Feb. 15 and 29. Digital submissions are required to be high resolution and at least 300 dpi.

Complete contest details can be found at www.comoxbythesea.com. Click on Calendar of Events.

— Comox Business In Action