It’s Your Business: Searching for that next great idea

Joe Smith

Special to The Record

Whether you are a large or small business you should always be searching for that next big idea – an idea that will recharge your marketing strategy, position your business as a trendsetter or take you in a whole new direction.

Ideas like the proverbial lightbulb coming on over your head usually come after you’ve given them considerable thought, sometimes by trial and error, by improving on an existing idea and in other cases by happy accident.

All successful big ideas have similar characteristics or qualities that elevate them beyond the ordinary.

First and foremost is the fact that they can change the way people act towards your business. Big ideas are game-changers that not only impact what people are buying from you but can also alter the course of the market you are working in.

It is also a matter of ownership. People need to see your big idea as being linked specifically to your brand. For example, Ford is often considered the inventor of the assembly line, but it was actually Olds who came up with the basic idea. Ford simply made a few changes and marketed it to the world.

When it comes to simplicity, this is another element of a great idea. Today consumers have so many choices that it can be confusing so the key is to ensure that your idea is easily grasped and above all is readily accepted.

Originality is also another key factor of a great idea. People are inherently looking for something that is new and will also fulfill one of their needs. Sometimes these kinds of ideas happen by happy accidents or in cooperation with someone else. One of the greatest examples of this is the invention of the ice cream cone.

Up until the 1904 World’s Fair, ice cream was always served on a plate. The ice cream vendor miscalculated and was running out of plates. The waffle maker in the next stall was not doing so well so between the two of them they came up with the idea of rolling up the waffles and adding a scoop of ice cream on top. Thus the ice cream cone was born.

Other attributes of great ideas are things like infectiousness. Picture people walking around the World’s Fair licking ice cream off this portable and edible plate, it would certainly have attracted the attention and imagination of other fair-goers. Not only would the idea become infectious but probably contagious and make the ice cream vendor’s stall a magnetic attraction.

In today’s age, there are many examples of big ideas that have gone beyond the creator’s wildest dreams. Think about Facebook, Amazon and Google for example. While we may not all have ideas that are in the same category, we do have big ideas that can potentially focus on the one thing people are looking for … namely what does it do for me?

Joe Smith is a communications consultant and an accomplished fine artist. He can be reached via email at joesmith@shaw.ca

Just Posted

Everybody Deserves A Smile back for its 15th year

Local students leading the charge of spreading Christmas cheer to the Valley’s most vulnerable

Comox Valley Operation Christmas Child shoebox drive entering final days

Deadline for donations is Saturday, November 17

2019 dog licenses now available for Comox Valley Regional District electoral area residents

The Comox Valley Regional District (CVRD) requires all dogs over six months… Continue reading

Agreement signed to purchase, restore, manage Kus-kus-sum

A memorandum of understanding has been officially signed to purchase, restore and… Continue reading

Cumberland moves one step closer to single-use plastic ban

Council discussed a phased ban, starting with plastic bags and straws

People flocking to Vancouver Island city to see hundreds of sea lions

Each year the combination of Steller and California sea lions take over Cowichan Bay

Drug-related deaths double for B.C. youth in care, advocate says

Teens say positive connections with adults key to recovery

Mid Island Farmers Institute discusses fleece at November meeting

Are you a lover of wool and local fibre? Interested in raising… Continue reading

Comox Valley Nature invites the public to learn about nature photography

Comox Valley Nature is hosting a public lecture on photography. Join Terry… Continue reading

Oyster River Fire Rescue qualifies for improved water supply service

Oyster River Fire Rescue has successfully qualified for Superior Tanker Shuttle Service.… Continue reading

Children’s strawberry-flavoured medicines recalled due to faulty safety cap

Three different acetaminophen syrups part of nationwide recall

Around the BCHL: Junior A cities to host World Junior tuneup games

Around the BCHL is a look at what’s happening in the league and around the junior A world.

International students hit hard by B.C. tuition fee hikes

Campaign seeks regulatory controls be imposed on post-secondary institutions

Trudeau pushes for more Saudi accountability in Khashoggi killing

Prime Minister Justin Trudeau said Canada is still seeking clear answers from Saudi Arabia about what happened to Jamal Khashoggi

Most Read