It’s your business: Small but mighty — the business card

While the world of marketing and communications is moving faster and faster towards digitalization and social media, there is one marketing tool that has withstood the test of time — the business card.

The little cardboard or paper card is still one of the most cost-effective and valuable means of communicating availability and contact. Yet even though it is essential, it is often overlooked because it is treated as an expense rather than as the gateway to fostering a good rapport with potential customers.

If you believe that first impressions really count, then taking the time to ensure you are putting your best foot forward by creating something that carries more than your name, address, and phone number will help make you and your card more memorable.

Like every other marketing tool, you need a strategy to work your card to its best advantage. While small in size, it is often your first opportunity to establish a brand identity. With this in mind, like all of your other marketing materials, good design is very important. Although there are thousands of templates that may work for you, if you want your card to convey the uniqueness of your business, you may want to hire a designer who can help you tie all of your materials together.

Here are a few things to consider when you create a new card or re-work the one you are already using:

First of all, try to develop a strategy for using your card and always remember to have them readily available. Think about opportunities you’ll have to distribute your card. Provide a supply to strategically aligned business associates. Pin them to bulletin boards where appropriate. Consider that you’ve likely ordered hundreds of cards and that each one has the potential to generate some business. The whole idea is to get them out there into the marketplace.

When it comes to the actual design, the trend today is to keep it simple. The obvious items to include are your name, address, phone, website, and any social media accounts you are using. Most important, however, is to make the font and letter size you use legible.

Other things to consider are the inclusion of a photo of yourself or product, company logo, corporate slogan or even providing a small blank space to write a brief note. Take advantage of the back of the card for a special offer or to promote your various services.

Of all the marketing tools in business, the card is one item that will be around for years to come. Be sure to make yours one to remember.

Joe Smith is a communications consultant and an accomplished fine artist. He can be reached via email at joesmith@shaw.ca

Just Posted

Golden anniversary for G.P. Vanier Thursday

It was a day of celebration for students, educators and administrators past… Continue reading

Comox Valley RCMP seeking witnesses of attempted sexual assault

The Comox Valley RCMP is looking for witnesses after an attempted sexual… Continue reading

UPDATE: Vehicle rams boat into Courtenay home

Driver failed sobriety test, issued roadside prohibition and released; no charges to be laid

Jangula denounces Culture Guard endorsement

Has asked to be removed from list

Fashion Fridays: You can never have enough shoes

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

Comox Valley gives back

A look at some of the organizations and individuals who help out in the community

Jets score 3 late goals to beat Canucks 4-1

Winnipeg ends three-game Vancouver win streak

San Group announces plans to build new sawmill in Port Alberni

San Group has purchased 25 acres of Catalyst Paper land for expansion

Shots fired at Vancouver Island house during fight

Shots were fired at about 2:30 p.m. Thursday in 500 block of Kennedy Street, say Nanaimo RCMP

Two B.C. cannabis dispensaries raided on legalization day

Port Alberni dispensaries ticketed for “unlawful sale” of cannabis

Canada not sending anyone to Saudi business summit

Sources insist Ottawa never intended to dispatch a delegation this time around

VPD ordered to co-operate with B.C. police watchdog probe

According to the IIO, a court is ordering Vancouver police to co-operate with an investigation into a fatal shooting

Earthquake early-warning sensors installed off coast of B.C.

The first-of-its kind warning sensors are developed by Ocean Networks Canada

Most Read