40 Knots Vineyard & Estate Winery owner Layne Robert Craig shares some wine and cheese in the tasting room with Comox Valley MLA Don McRae last week. McRae was there making a funding announcement on behalf of the provincial government.

Local winery gets provincial boost

Buy Local program is providing 40 Knots with $22,250

Local business owners Layne Robert Craig and Brenda Hetman-Craig are inviting British Columbians to sit back, relax and set sail at 40 Knots Vineyard and Estate Winery.

The provincial government’s Buy Local program is providing the winery $22,250 of funding to increase sales and promote community awareness. 40 Knots is a popular tourist destination, offering visitors a taste of wines distinctly shaped by a windswept, sun-soaked microclimate and spectacular views of the Comox Valley.

“The 40 Knots Vineyard and Estate Winery is a great example of a successful locally owned business that not only offers wines that highlight the flavours of the Comox Valley but is also promoting the region and bringing dollars in to the local economy,” said Minister of Environment Norm Letnick. “The Buy Local Program is a huge supporter of those companies that connect British Columbians with local products.”

The Buy Local funding will be used to launch a campaign to promote buying locally within Comox, and include traditional print advertising and online improvements to the winery’s website. Additionally, the winery will have a presence at trade shows and events to increase cross-promotion with agri-tourism in the region.

As the largest winery in the Comox Valley, Layne and Brenda’s team at 40 Knots includes four employees, many local seasonal workers, an official greeter/security officer by the name of Ziggy (the family dog), sheep, ducks, geese and lastly chickens who often try to sneak their way into the winery’s tasting room.

“Buy Local took us from zero to inventory sellout within one year,” said Hetman-Craig. “We have gained loyal customers who appreciate our traditional and locally crafted wines 100 per cent from our vineyard. Buy Local allowed us to employ local community members and participate in charitable fundraising, achieving our business objectives.”

The Buy Local program has received $6 million in B.C. government funding since 2012 to increase sales of locally grown and processed agrifood and seafood products within the province.

The B.C. government’s Agrifood and Seafood Strategic Growth Plan supports the building of domestic markets and maintaining a secure food supply. This plan is a component of the BC Jobs Plan and the roadmap to leading the agrifoods sector to become a $15-billion-a-year industry by 2020.

The provincial government’s Buy Local program is administered by the Investment Agriculture Foundation of British Columbia. Applications are available at: iafbc.ca/funding-opportunities/buy-local/

 

Just Posted

Strathcona Park Wilderness Centre open for the summer

Winter is receding at Paradise Meadows, and it is time to start… Continue reading

Courtenay Elementary students lobby Town of Comox to clean up ocean plastic

Some Vancouver Island students are not just learning about the problem of… Continue reading

Relay For Life unites community

As of Monday, participating teams in Relay For Life Comox Valley had… Continue reading

DJ Shub headlines Cumberland’s Party in the Park

On the weekend of National Indigenous Peoples Day, and the summer solstice… Continue reading

PHOTOS: Elusive ‘ghost whale’ surfaces near Campbell River

Ecotourism operator captures images of the rare white orca

B.C. church’s Pride flag defaced for second time in 12 days

Delta’s Ladner United Church says it will continue to fly the flag for Pride month

Police probe report of shooting as Raptors rally continues

There were reports of a woman being injured at the event that celebrates the team’s NBA title win

Oil and gas sector cautious as deadline on Trans Mountain decision nears

Trudeau government expected to announce whether it will approve pipeline for second time on Tuesday

Skipping school costs a dozen B.C. students chance at a new car

Cowichan’s Jared Lammi showed up and won $5,000 cheque toward vehicle, but he can’t drive

BC Ferries adds extra and late night summer sailings

Seasonal adjustments to sailing times also in effect on many routes

Man suffers burns, dog dies in fire in Nanaimo

Structure burns down on Clifford Road property in Cedar

Province comes through with funding for Charleigh Fales

Lake Cowichan toddler only one in B.C. diagnosed with CLN2 Batten disease

People throwing food at a bear in Fernie alarms conservation groups

“Approaching and feeding bears contributes to habituation,” says conservation group

Most Read