Times have changed, to the point where a business needs a little more than a listing in the phone book or a display ad in the newspaper to get the word out.
So says Darcy Lefebvre, a strategic planner who helps businesses enhance marketing plans through social media, email, interactive websites, blogs and other online tools.
Though he’s worked with his share of big clients, his forte is small business owners — who often don’t know where to invest their time and money.
“My focus is really the small business,” said Lefebvre, who has been in the industry for more than 15 years. “It’s just where my passion is. They really need the most help.”
Lefebvre is the owner of Marketing Darcy & Associates (formerly Launch Marketing), the focus of which is online marketing, from planning to implementation.
When his daughter Pippa was born two years ago, Lefebvre pulled in his first associate, Michael Price, who is a website developer.
With a new office space in Tin Town, Lefebvre has acquired a third associate, Matthijs Mohrs, a professional writer and SEO (Search Engine Optimization) professional.
“Quality content is everything today,” Lefebvre said. “Basically we do online marketing communication programs. A lot of times your website is the heart of it. Everything should be driving traffic back to your place of business.”
The company mandate is to offer effective online marketing services at affordable rates. Monthly marketing programs start at $250 month.
“We never implement anything unless it’s going to actually show a return,” said Lefebvre, noting about 60 per cent of his company’s clientele is local. “Websites — we probably come in at 30-40 per cent less than average.”
Website development packages start at $1,500, which includes two hours of online training. One page sites start at $400.
Call Lefebvre at 250-897-5450.