Ticketmaster to pay $4.5M for misleading prices

Officials found Ticketmaster’s advertised prices did not reflect the true cost to the consumer

Ticketmaster tickets and gift cards. (THE CANADIAN PRESS/AP, Paul Sakuma)

The Competition Bureau says Ticketmaster will pay $4.5 million in penalties and associated costs to settle a case investigating misleading pricing claims for its online ticket sales.

The bureau said Thursday that Ticketmaster LLC, TNow Entertainment Group Inc. and Ticketmaster Canada LP will pay a $4-million penalty and $500,000 for the bureau’s investigation costs.

The companies will also create a compliance program as part of a consent agreement.

The news comes after the bureau found Ticketmaster’s advertised prices did not reflect the true cost to the consumer as the online ticket service added mandatory fees later in the purchasing process that often added more than 20 per cent to the cost and in some cases over 65 per cent.

The bureau found the initial prices misleading despite consumers seeing the additional fees before completing their transaction.

Commissioner Matthew Boswell said Canadians should be able to trust that they will pay the advertised prices when purchasing tickets online.

“The bureau expects all ticket vendors to take note and review their marketing practices, knowing that the bureau continues to examine similar issues in the marketplace and will take action as necessary,” Boswell said in a statement.

Ticketmaster said Thursday it is committed to leading in consumer safety and transparency and has adopted practices to protect Canadians.

It said it clearly discloses if tickets are being sold at the original face value or are being resold at prices that may be above or below face value

The company also bans the practice of listing tickets for sale at inflated prices before they are even purchased and identifies if it is the official primary ticket marketplace for an event.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Multiple complaints filed to Town of Comox against accordion player

Comox received multiple complaints regarding accordion music in a freedom of information request

Comox Change the Debate event set for Wednesday night in Marina Park

Event in solidarity with others across Canada to demand a leaders’ debate on climate change on CBC

Waiting game for Cumberland cannabis licence hopefuls

Applicants gained local support but are going through checks with province

Comox Valley’s music fest feels like ‘best ever’ to organizer

Vancouver Island Music Festival didn’t sell out but still saw strong turnout

Joaquin ‘El Chapo’ Guzman sentenced to life in prison

Experts say he will likely wind up at the federal government’s Supermax prison in Florence, Colorado

Survivor of near-drowning in B.C. lake viewing life through new eyes

“If I died that day, the baby wouldn’t know his dad,” said 31-year-old Mariano Santander-Melo.

‘Beyond the call’: Teen in police custody gets birthday surprise by B.C. Mountie

Unusual celebration started when Staff Sgt. Paul Vadik went to visit the teen in his Coquitlam cell

Thunderstorms forecast across B.C.

Environment Canada has issued a thunderstorm watch for B.C.’s central Interior

Driver who killed B.C. motorcyclist receives absolute discharge

Chase family speechless following decision by BC Review Board

Lower gas prices slow annual inflation rate to Bank of Canada’s 2% bull’s-eye

Prices showed strength in other areas — led by a 17.3 per cent increase in the cost of fresh vegetables

B.C. moves to preserve 54 of its biggest, oldest trees

Fir, cedar, spruce, pine, yew set aside from logging

Report of dead body in B.C. park actually headless sex doll

This discovery, made at Manning Park on July 10, led police to uncovering two other sex mannequins

Grand Forks fire chief found to have bullied, harassed volunteer firefighter: report

WorkSafeBC, third-party human resources investigation looking into allegations complete

Most Read