VendorWear introduces new product to make selling safer

Comox Valley entrepreneur Carol Elliott created her own belt-style vendor apron.

Anyone who shops at a farmers’ market, craft fair or garage sale has seen the familiar scenario: the customer pays the vendor who typically stashes the cash and makes change from a cash box that is sitting in a booth. Or the vendor reaches into a fanny pack exploding with a disorganized medley of money and personal items.

For Comox Valley entrepreneur Carol Elliott, this scenario was one she experienced often…and for years, as she worked the market circuit with her products, including the natural dog treats she made and marketed as former owner of the Pet Treat Bakery.

Tired of the vulnerability associated with cash boxes and fanny packs, with no secure place at a vendor booth to store essential personal items, Elliott is living proof that ‘necessity is the mother of invention.’

The idea occurred as she was making custom aprons and lunch sacks for adults and children through 12 Yellow Aprons, the business she started after selling the pet-treat business. Elliott researched wearable products on the Internet, but none offered the features she believed would address the vulnerability dilemma faced by thousands of vendors who sell at markets.  So, she designed one.

Elliott created and wore her own belt-style vendor apron with zippered pockets to organize and safely store cash and personal essentials when selling at craft fairs. She not only experienced safe selling for the first time in years, but her prototype caught the attention of other vendors who asked how they could get one.

Seeing the market potential based on feedback, this creative entrepreneur launched her new ComoxValley-based company, VendorWear, in late October.

VendorWear offers a basic model of the vendor apron-belt in a variety of fabric choices, but the company also offers options to customize a VendorWear ‘tool belt.’ Options include full-bib aprons designed to help food vendors better protect their clothing, and additional compartments to suit specific needs.

Elliott plans to market VendorWear on the Island for phase one sales, but anticipates that online marketing through her website and Facebook page will open her to significant sales growth, given the growing popularity of market-style selling around the world.  The company’s products are marketed as “the secure and wearable alternative to cash boxes and fanny packs,” with her tagline promoting a huge feature — “the zipped-up difference.”

VendorWear is in the process of being trademarked. Various product model names are being developed in preparation for the anticipated growth.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Valley students adapt to COVID restrictions while competing in online world championship

Students were tasked to create a story using visual effects and deliver a performance using Zoom

ILO-ILO, King George owner questions Cumberland buildings’ future

Council members discuss building options such as theatre, boutique hotel as heritage sites

Airforce search and rescue helicopter drops in at Cameron Lake for training

Distinctive yellow CH-149 Cormorant turns heads after using Island lake for impromptu hoist

Captive fawn seized from Cumberland home

Valley resident charged and fined under the Wildlife Act

Filmmaker James Cameron’s Comox Valley winery up for sale

The director behind The Terminator and Titanic puts Beaufort Winery on the market after six years

‘Don’t kill my mom’: Ryan Reynolds calls on young British Columbians to be COVID-smart

‘Deadpool’ celebrity responds to premier’s call for social influence support

Expected fall peak of COVID-19 in Canada could overwhelm health systems: Tam

National modelling projections released Friday show an expected peak in cases this fall

Hundreds of sea lions to be killed on Columbia River in effort to save endangered fish

Nearly 22,000 comments received during public review were opposed, fewer than 200 were for

Devil’s Hand Poker Run in Campbell River to face RCMP scrutiny

The Campbell River RCMP will be keeping a close eye on the… Continue reading

B.C.’s fuel suppliers to publish prices to provide accountability: minister

Bruce Ralston says move will ensure industry publicly accountable for unexplained prices increases

Roots and Blues online festival live tonight on Black Press Media

Tune in to Black Press Media to watch the festival live Aug. 14, 15 and 16

Man suffers serious injuries in bear attack in remote area near Lillooet

It was deemed a defensive attack, no efforts were made to locate the animal

Missed rent payments because of COVID-19? You have until July 2021 to pay up

Each monthly instalment must be paid on the same date the rent is due

U.S.-Canada pandemic border restrictions extended into September

‘We will continue to keep our communities safe,’ says Public Safety Minister Bill Blair

Most Read