Canadian Red Cross encourages British Columbians to support the annual Walmart fundraising campaign, which is underway.
The cross-country campaign raises funds for Red Cross disaster preparedness and response activities. This year’s fundraising goal for B.C. and Yukon is $353,000. The national goal is $3 million of which more than $700,000 are matching funds from Walmart.
“From forest fires or apartment fires to floods and landslides, Red Cross is there in times of need for Canadians whose lives are disrupted by disasters,” said Sharan Dhillon, Red Cross corporate giving manager. “Generous donations from British Columbians will help ensure that Red Cross is ready to respond when disaster strikes right here in B.C. communities.”
Walmart customers can support the Red Cross when they shop by making a donation at the checkout counter. Walmart will match these donations up to $2,000 per store. The campaign will run in Walmart stores until Aug. 25.
Following a disaster in Canada, Red Cross volunteer workers provide vital assistance for people’s basic needs including shelter, food, assistance linking to local resources, clothing and household items.
Red Cross has responded to more than 100 disasters over the past year in B.C. and Yukon, providing support to hundreds of people. Red Cross assistance does not duplicate assistance provided through insurance, government or other agencies.
— Canadian Red Cross