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Comox Valley Regional District launches tourism strategy planning process

With biking and ziplines in the summer, and some of Canada’s deepest snowpack for skiing in the winter, Mount Washington Alpine Resort is one of the COmox Valley’s prime tourism destinations. Photo by Terry Farrell

The Comox Valley Regional District (CVRD) is starting a tourism strategy planning process that promises to shape the future of tourism in the Comox Valley for the next 10 years.

The CVRD recognizes the immense potential of the Comox Valley as a visitor destination, with its stunning natural landscapes, vibrant communities, and rich cultural heritage. To harness this potential while ensuring sustainable growth and preservation of the valley’s unique character, the CVRD has embarked on a comprehensive tourism strategy planning initiative with a 10-year scope.

“The CVRD is excited to be working with 4VI and Experience Comox Valley in developing the 10-year tourism strategic plan,” said CVRD board chair Jesse Ketler. “Being such a beautiful destination that attracts visitors, this plan will help guide sustainable tourism development while ensuring economic growth and social well-being in the region.”

Experience Comox Valley, the CVRD’s tourism service, is engaging local residents, businesses, stakeholders and rights-holders to collaboratively design a tourism strategy that aligns with the region’s values, sustains its natural resources and maximizes economic benefits.

Experience Comox Valley will be hosting a series of public sessions, workshops, and one-on-one consultations in the coming months, providing an opportunity for community members to voice their opinions and ideas.

“The communities with the healthiest tourism economies are built first and foremost upon lively, committed and innovative participation from residents and businesses,” said David Rooper, chair of the Comox Valley Tourism advisory committee. “This strategic effort will ensure that our Comox Valley tourism economy and commitments will weather the challenges and opportunities that are to come, and I strongly encourage those with a passion for our home to participate through the various channels offered.”

The first information session will take place virtually on Thursday, Nov. 9 at 3 p.m. For more information and other engagement opportunities, follow Experience Comox Valley on

Do you have an interest in the future of tourism in the region? The Comox Valley Regional District and Experience Comox Valley invite you to join us in this exciting journey of action planning and collaboration. Together, we can ensure that the Comox Valley remains a cherished destination for generations to come.

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