Food For Families

Thrifty Foods Food For Families drive is underway with a goal to provide fresh food to 16 B.C. food banks this holiday season.

The Thrifty Foods annual Food For Families drive is underway in all 29 stores with a goal to provide fresh food to 16 B.C. food banks this holiday season.

“Food For Families provides Thrifty Foods customers with the option of adding a $5, $10, or $20 gift voucher to their order at the till,” says Jeff Ackinclose, Thrifty Foods Crown Isle store manager. “This is a great program that I have seen bring out the generosity of our community in other locations, and I’m looking forward to seeing it take off at our new Courtenay store this year.”

In 2011, the Food For Families fundraiser provided $206,000 to local food banks and has provided over $800,000 since the program began.

“We’re hopeful that this will be a record year for Food For Families in the Comox Valley,” says Brent Hobden, community ministries director of the Comox Valley Salvation Army. “With two Thrifty Foods locations in town, friends and neighbours will have easier access to those vouchers — and that means fewer families will go hungry in our community.”

— Thrifty Foods