Safeway wants to ‘Make Muscles Move’

Canada Safeway has launched its fundraising and awareness campaign to support Muscular Dystrophy Canada in an effort to “Make Muscles Move.”

Canada Safeway has launched its fundraising and awareness campaign to support Muscular Dystrophy Canada in an effort to “Make Muscles Move.”

The month-long campaign started July 30 and is intended to raise much-needed funds to support valuable research, as well as provide Safeway Mobility Grants to hundreds of families living with neuromuscular disorders in our community.

“There are more than 50,000 Canadians living with neuromuscular disorders, and Muscular Dystrophy Canada remains committed to enhancing the lives of those affected with neuromuscular disorders by continually working to provide ongoing support and resources while relentlessly searching for a cure through well-funded research”, said Shelley Wells, executive director for Western Canada of Muscular Dystrophy Canada.

“We are extremely grateful for our partnership with Canada Safeway. Their campaign provides community awareness for our cause, as well as funding to support our client needs and research.”

The Mosco family received a Safeway Mobility Grant for a wheelchair elevator so their five-year-old son Evan could access all levels of their home.

“Close your eyes and picture this,” explained Evan’s parents. “Our son Evan getting himself into his own elevator, travelling down into our recreation room and to his final destination … his playroom!  Thank you Safeway and Muscular Dystrophy Canada.”

Safeway, one of the largest corporate supporters of families living with disabilities in Western Canada, dedicates the entire month of August to raising funds for Muscular Dystrophy Canada.

Last year, $1.2 million was raised in Western Canada through a variety of in-store fundraising events, the Safeway Walk for Muscular Dystrophy and through donations received from customers.

More than $58 million has been raised across Northern America in the past decade, which has made a tremendous impact on local programs to support families, as well as research for neuromuscular disorders.

During the campaign, Canada Safeway customers are invited to make a donation at the checkstand when shopping at their local Safeway. When a donation of $2 is made, customers receive five Air Miles Reward Miles.

All of the funds raised during the campaign will go directly to research initiatives and to provide support to hundreds of families in western Canada.

— Canada Safeway

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