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National Road Safety Week highlights the bloody reality of traffic collisions

Welcome to Day Two of Canada's National Road Safety Week. Did you also know that we are about half way through the BC Provincial High Risk Driving Campaign? It's also the Year of Road Safety and the Decade of Action for Road Safety.

Welcome to Day Two of Canada's National Road Safety Week.

Did you also know that we are about half way through the BC Provincial High Risk Driving Campaign? It's also the Year of Road Safety and the Decade of Action for Road Safety.

You weren't? You're probably not alone.

What would be the best way of informing the public and encouraging participation? My guess is that we've all seen something about one or the other of these topics in the past week or two, but we are so inundated with information in our lives that it didn't reach out and grab you like the Australian campaigns would.

They're up front and gory, just like real life.

Real life?

Well, the major cause of death for young people in our province is being involved in a collision.

About 76,000 people will be injured in a crash on BC's highways this year and about one a day will die. That's the bloody reality of it all.

Our priorities are a bit odd as the two loudest traffic-related news stories of late include ICBC wanting to charge drivers more for getting traffic tickets and not being able to have a drink or two before driving home from a restaurant or social function.

If you choose to follow the safety rules you won't have to fear either one.

Please, join in!

For more information on this topic, visit www.drivesmartbc.ca. Questions or comments are welcome by e-mail to comments@drivesmartbc.ca.

Tim Schewe is a retired RCMP constable with many years of traffic law enforcement experience. His column appears Friday.