Joe Wiebe, one of the directors of Victoria Beer Week, speaks to the crowd at an event last year at the Victoria Public Market. Among Canadians, British Columbians purchase the least amount of beer as a share of total sales. Christian Tisdale Photography

British Columbians drink less beer than other Canadians

Despite proliferation of micro-breweries, B.C. records lowest share of beer sold in Canada

British Columbians — surprisingly — do not appear to like beer, as they buy less than other Canadians as a share of total sales.

According to new figures from Statistics Canada, beer accounted for 34 per cent of all alcohol sales in British Columbia in 2017-2018, the least among Canadian provinces and territories. Beer accounted for 60.7 per cent of all alcohol sales in Nunavut.

Total beer sales have generally remained flat across Canada. Total beer sales rose 0.8 per cent to $9.2 billion during 2017-2018, and one per cent over the past 10 years, a figure that will likely strike many as surprising when held up against the proliferation of micro-breweries and beer varieties, especially in B.C. Beer’s overall share is 39.7 per cent of alcohol sales across the country.

RELATED: B.C. locations listed among top beer cities in Canada

Wine, by contrast, is becoming increasingly popular, while not yet replacing beer. During 2017-2018, wine sales grew 4.6 per cent to $7.5 billion. As a share of the overall market, wine sales increased 0.4 per cent to account for 32.4 per cent of total alcoholic beverage sales.

Among Canadian provinces and territories, wine was most popular in Quebec, where the sales share reached 43.8 per cent. Saskatchewan buys the least amount of wine, accounting for 15.2 per cent.

When drinking wine, Canadians prefer red over white, with reds accounting for 52.8 per cent of total sales, followed by white wines (32.2 per cent) and sparkling wines (5.9 per cent). Rosé, fortified and other wines accounted for the remaining wine sales.

Spirits, meanwhile, accounted for 23.7 per cent of total alcohol sales in 2017-2018, up from 23.4 per cent in 2016-2017. Ciders, coolers and other refreshment beverages accounted for 4.2 per cent of total sales of alcohol in 2017/2018, up from four per cent in 2016-2017.

In total, liquor stores, agencies and other retail outlets sold $23.2 billion worth of alcoholic beverages, up 3.1 per cent from the previous year. The government’s cut, meanwhile, rose by two per cent to $12.2 billion in 2017-2018.

Overall, the volume of alcohol sold reached 3,098 million litres — the equivalent of about 507 standard drinks per person over the legal drinking age in Canada.


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Comox Valley Citizens on Patrol celebrates 25 years of service

Comox Valley Citizens on Patrol Society (COPS) just celebrated its 25th year… Continue reading

Local cat rescue organization hit by camera theft

“Someone is taking from an organization trying to help cats who are surviving in the wild.”

Fundraising conference, concert on deck for Comox Valley Transition Society

Women Who Inspire Conference and Concert at Filberg Centre March 1

Changes recommended for four Comox Valley schools to ease capacity

Possible measures include cross-boundary transfer closures, modular buildings

North Island College students serving up food and wine at 40 Knots

North Island College tourism and hospitality and culinary students teaming up with… Continue reading

Blair says RCMP have met Wet’suwet’en conditions, so barricades should come down

The Wet’suwet’en’s hereditary chiefs oppose the Coastal GasLink project

Comox Valley Beefs & Bouquets for week of Feb. 18

More beefs to the tip-expecting server; a bouquet to BC Transit

Federal minister pledges to meet Wet’suwet’en chiefs in B.C. over natural gas pipeline

The Wet’suwet’en hereditary chiefs say they are visiting Mohawk territory

2010 leader John Furlong urges Vancouver to bid for 2030 Winter Games

VANOC said the 2010 games broke even financially

Pipeline dispute: Tories put no-confidence motion on House of Commons agenda

Conservatives say they have no confidence in the Trudeau government to end the rail blockades

Canadians aboard coronavirus-ridden cruise ship to return home tonight

Among the infected are 47 Canadians who will have to remain in Japan for treatment

Galchenyuk nets shootout winner as Wild edge Canucks 4-3

Vancouver tied with Calgary for second spot in NHL’s Pacific Division

Original Victoria Clipper vessel sails one last time

Vessel sold to buyers in Gabon, Central Africa

Most Read