In hopes of bringing more attention to drivers, a volunteer committee is hoping residents will buy a water bottle to attract visitors to the Comox Valley.
The Buy a Bottle, Build a Sign campaign kicked off Thursday at the Vancouver Island Visitors Centre in the Comox Valley, and Ken Grant, chair of the Comox Valley Signage Committee, said it is time to represent the pride of the area.
“We are all proud of where we live, and as the first thing that people see as they come in the area is a welcome sign, it’s important that it represent that pride,” he noted.
The new sign will also include a personal twist, as the committee is launching a design contest in January which allows residents to submit their creative ideas for feature columns of the sign.
The proposed sign location is about 15 kilometres closer to town, and will be maintained by the Comox Valley Economic Development Society.
Last year, there was an average of 4,344 daily northbound travellers.
Local governments, including the Comox Valley Regional District, the City of Courtenay, Town of Comox and Village of Cumberland have approved the project and are contributing $20,000.
Grant added the committee is looking to raise $80,000 in-kind and cash donations, and the sale of water bottles will help reach the goal.
Beginning this week, people can purchase a red water bottle for $5.95 from Canadian Tire, Quality Foods and the visitors centre, with funds going towards the sign project.
Grant said while the project completion will depend on the success of the fundraising effort, the committee is hopeful for work to begin in 2014.
For more information or to view sponsorship opportunities, visit wwwcvsignageproject.ca.