Comox Valley Airport keen for airline incentive program

The Comox Valley Airport (YQQ) is entering the next phase in expanding air service delivery — and it's a phase that has CEO Shirley de Silva very excited.

The Comox Valley Airport (YQQ) is entering the next phase in expanding air service delivery — and it’s a phase that has CEO Shirley de Silva very excited.

“A lot of people ask, ‘What happens next?'” de Silva said Wednesday. “We’re entering that next phase.

“So far, we’ve updated our market research, done detailed route analysis, presented business cases, met with airlines and met with a carrier interested in delivering service to a U.S. hub, possibly for summer 2012.”

The next step in securing new air services at the Comox Valley Airport includes putting together and finalizing an incentive program for airlines that will help strengthen YQQ’s business cases, explained de Silva.

“The type of program we can put together can bridge the gap between the airport’s confidence in the market and an airline’s perceived risk, because airlines have to invest substantial costs, and they face more pressures to decrease costs,” she said. “Incentive packages are gaining in popularity and magnitude around the world.

“For YQQ to stay competitive, we believe we must develop our own incentive program, which will include assistance in marketing new routes and offering fee reductions as new routes get established.”

Support from the airport’s partners is key to developing this incentive program, and de Silva says YQQ will make presentations to the Comox Valley Chamber of Commerce and the Comox Valley Economic Development Society this month to solicit their help in securing service in this area.

Once the incentive program has been created, the Comox Valley Airport will be posting this information to its website.

“We feel these types of investments yield direct results for the local economy,” said de Silva.

YQQ is currently finalizing a study that will accurately portray the economic impact of introducing new routes, she said.

“We continue to work with our current partners to effectively market our current routes,” added de Silva.

Developing and expanding the airport’s scheduled air services network was identified as YQQ’s vision in the airport’s 2011-2015 strategic plan.

To date, YQQ has presented 14 business cases to airlines.

“It’s a really exciting time,” said de Silva. “We’ve done a lot of preliminary work, a lot of behind-the-scenes work and a lot of hard work, and now we’re waiting to see if it will pan out.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The development permit application is for the back of a property at 2522 Dunsmuir Ave. Photo by Mike Chouinard
Privacy, heritage reasons for secondary house denial in Cumberland

Majority of council wants to see something more in line with Camp Road’s character

Local governments such as Cumberland’s are calling for Ottawa to treat opioids as a public health crisis. (Black Press file photo)
Cumberland councillor motivated by family member’s drug death

Council supports resolution for Ottawa to treat narcotics as public health emergency

Comox Valley Nature hosts an online lecture Sunday, April 18, to address the human and scientific perspective on climate change. Photo supplied
Upcoming Comox Valley Nature webinar addresses climate change

Comox Valley Nature hosts an online lecture Sunday, April 18, when Dr.… Continue reading

30 years after becoming part of the YANA family, Angela Furlotte is all grown up and enjoys her three dogs while working and living in the Comox Valley.
YANA founder helps family in need: a historical account

Andrea Postal Special to The Record The first few months of Angela… Continue reading

Photo collage of loved ones lost to substance use and overdose. (Photo courtesy Moms Stop The Harm)
B.C. overdose deaths still rising 5 years after public health emergency declared

Moms Stop the Harm calls on B.C. to provide safe supply in response to deadly illicit drug use

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The following is a list of restaurants offering take-out and patio dining. ADOBE STOCK IMAGE
List of Comox Valley restaurants offering take-out, patio dining options

Restaurants in the Comox Valley continue to adapt to government-imposed restrictions in… Continue reading

Demonstrators at the legislature on April 14 called on the province to decriminalize drug possession and provide widespread access to regulated safe supply across B.C. (Jake Romphf/News Staff)
Rally calls for decriminalization, safe supply on 5th anniversary of overdose emergency declaration

From 2016 to the end of February, 7,072 British Columbians died due to overdose

An AAP will be used to determine if rural residents in the CVRD want a roadside garbage/recycling collection service. File photo
Roadside waste collection proposed in rural areas of Comox Valley

Pending results of the upcoming Alternate Approval Process (AAP), a rural roadside… Continue reading

(Government of Canada)
Liberal MP caught stark naked during House of Commons video conference

William Amos, in Quebec, appeared on the screens of his fellow members of Parliament completely naked

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, Feb. 1, 2020. (B.C. government)
B.C.’s COVID-19 case count jumps to 1,168 Wednesday, nearly 400 in hospital

Now 120 coronavirus patients in intensive care, six more deaths

Moss covered branches are seen in the Avatar Old Growth Forest near Port Renfrew on Vancouver Island, B.C. Thursday, Sept. 29, 2011. THE CANADIAN PRESS/Jonathan Hayward
B.C. blockades aimed at protecting old-growth forests reveal First Nation split

Two Pacheedaht chiefs say they’re ‘concerned about the increasing polarization over forestry activities’ in the territory

Richmond RCMP Chief Superintendent Will Ng said, in March, the force received a stand-out number of seven reports of incidents that appeared to have “racial undertones.” (Phil McLachlan/Capital News)
‘Racially motivated’ incidents on the rise in B.C’s 4th largest city: police

Three incidents in Richmond are currently being invested as hate crimes, says RCMP Chief Superintendent Will Ng

Most Read