The Comox Valley Regional District is moving forward with technology by introducing quick response codes into its print advertising.
These two-dimensional barcodes, called QR codes, are an easy way to link the real world to the virtual world. These mosaics of black and white squares, distinguished by the large squares in three of the corners, will begin to show up in CVRD print ads. Residents simply scan the QR codes using a smartphone code reader application, giving them immediate access to additional information through their mobile devices.
“As soon as one of our advertisements catches our reader’s attention, a snap on the QR code or, as we’ve coined it, CVRD SmartLink, allows you instant access to more information on that program or service,” said Koreen Gurak, CVRD’s manager of communications. “These codes also open up the potential to increased visitors who may otherwise not know of the helpful content that is provided on www.comoxvalleyrd.ca.”
SmartLink diminishes the loss of potential visitors to the CVRD website just because they forgot to copy the information from the advertisement.
For more information visit www.comoxvalleyrd.ca/smartlink.