Funds from new Courtenay room tax will be used for tourism marketing

The Ministry of Finance has approved Courtenay’s application to implement a tax on room rentals at hotels, motels and hostels.

LEFT TO RIGHT

Destination marketing in the Comox Valley is about to get a major boost.

The Province of BC’s Ministry of Finance has approved the City of Courtenay’s application to implement a two per cent Additional Hotel Room Tax (AHRT) on room rentals at hotels, motels and hostels in the City.

The tax will be used to provide additional funding for tourism and destination marketing programs, to be administered by Comox Valley Economic Development Society (CVEDS). The tax will go into effect on March 1.

“We’re pleased the Ministry has approved our application,” said Courtenay Mayor Larry Jangula. “We anticipate this will generate approximately $195,000 per year, which will go directly into new or enhanced tourism marketing programs to promote our region.”

Courtenay joins dozens of other communities across BC with hotel room taxes already in place, including Mount Washington Alpine Resort.

Jangula says the entire Comox Valley will benefit.

“Bringing more visitors to our area will benefit retail, restaurants, and much more. Our local economy will be the big winner here.”

Courtenay City Council endorsed the AHRT earlier this year following a presentation by John Watson, executive director of the CVEDS, along with representatives from various Courtenay hotels.

“Destination marketing is highly competitive,” said Watson. “The AHRT, coupled with new and expanded accommodation properties, enhanced attractions, key transportation links, and the Vancouver Island Visitor Centre, strongly positions the Comox Valley’s ability to influence the economic impact of that sector.”

Dave Petryk, president and CEO of Tourism Vancouver Island, noted the addition of a room tax has been beneficial for other island communities.

“Tourism Vancouver Island has supported and worked with several communities in the Vancouver Island region that have been successful in implementing the two-per-cent additional room tax and we have seen the benefits that it brings in promoting the community,” he said. “The incremental revenue derived from this tax will enable the Comox Valley to become more engaged in destination marketing that will benefit the entire community.”

The funds will be used for a variety of new and enhanced initiatives including multi-media marketing strategies, media outreach, and research and product development including marketing to event, sport and conference organizers.

— City of Courtenay

Just Posted

UPDATE: Elderly man dead following Union Bay collision

The collision happened around 12:50 p.m. on Sunday

Too Good to be Threw thrift store damaged in late night fire

All store profits were used to support Comox Valley Transition society programs

WATCH: Teams gather in Comox for VEX competition

More than 40 teams across Vancouver Island and the Lower Mainland gathered… Continue reading

Dementia village planned for Comox hospital

Providence Health takes ownership of St. Joseph’s April 1

Vehicle crashes into ground floor of Comox retirement building Saturday

A driver narrowly avoided injury to herself or others as her vehicle… Continue reading

Keep focus on helping Canadians at home, Trudeau tells MPs at start of meeting

Trudeau said the Liberals will offer Canadians hope amid issue like climate change and global tensions

Pettersson returns to lead Canucks to 3-2 win over Red Wings

Vancouver’s super rookie has 2 points in first game back after knee injury

Comox Valley libraries have plenty to offer during Family Literacy Week

Colleen Nelson Special to The Record Do you have a young reader… Continue reading

Support pours in for Vancouver Island couple whose home was destroyed by massive blaze

GoFundMe page reached $10,000 in one day for soon-to-be parents

Skaters stranded in Saint John, NB, amid storm on last day of championships

More than half of the flights out of the city’s airport were cancelled due to the weather

Call for tighter bail rules after Saudi sex-crime suspect vanishes

Mohammed Zuraibi Alzoabi was facing charges related to alleged sexual assault, criminal harassment, assault and forcible confinement of a woman

12 poisoned eagles found in Cowichan Valley

Improper disposal of euthanized animal suspected

Olympic softball qualifier to be held in B.C.

Tournament is to be held Aug. 25 to Sept. 1

B.C. resident creates global sport training program

The 20 hour course teaches the science and application of interval training at the university level

Most Read