Gregg Sareksky, WestJet CEO, is one of the keynote speakers at the the Second Character Canada Conference.

Leading with character makes a lasting impression

The Second Character Canada Conference held in Abbotsford features keynotes Gregg Sareksky, WestJet CEO and Olympian CassieCampbell-Pascall teaching the value of character-based leadership

  • Sep. 13, 2017 1:57 p.m.

Can character-based leadership leave a lasting impression on the world, transforming how we lead, learn, do business, andraise children?

Character Canada, and its Abbotsford-based chapter, Character Abbotsford, believes that all of the above is true—and that it’s critically important that others catch this vision. That’s why they are hosting the Second Character Conference at Abbotsford Senior Secondary School on Oct. 20.

This dynamic, youth-friendly event will feature Gregg Sareksky, WestJet CEO, and Olympian Cassie Campbell-Pascall askeynote speakers, as well as breakout sessions on how to develop character-based leadership.

The event is also emphasizing local culture and business, with vendors such as Restaurant62, Lepp Farm Market and FieldHouse Brewery.

The theme of the conference is “Make Your Mark,” allowing participants to explore what it means to lead with character inorder to make a lasting impression. In particular, speakers and facilitators will be focusing on the impact character can haveon education and the school system, sports and athletics, and for-profit and not-for-profit organizations.

Why “Make Your Mark”? Organizers believe it’s a message worth spreading, especially among the young people who will beleading the cultures in these three arenas—all of which are arguably ripe for the positive impact of character.

“Imagine students, athletes, and organizational leaders being inspired and taught to integrate values into theirorganizations and communities,” says Character Abbotsford council member Gina Vanderheide. “That’s what ‘character’means: people actively defining and incorporating the values that are important to them and reflective of what matterswithin their organization.”

Conference organizers believe that to help people learn about character, they must start by sharing stories that vividly bringthe concept to life. To that end, keynote speakers Gregg Saresky and Cassie Campbell-Pascall will surely inspireparticipants with their stories of leading with character.

Saresky, as WestJet’s President and CEO since April 2010, has been honoured multiple times as a business leader with atransformative impact. WestJet’s capability to deliver remarkable guest experiences has set the company apart in anindustry that is often dogged with negative consumer perceptions. Saresky is responsible for both the strategic direction ofthe company and the day-to-day operations of the airline. Clearly, he has a lot to share about making a lasting positiveimpression by choosing to lead with character.

Cassie Campbell-Pascall is an iconic athlete and leader; the only captain—male or female—to lead two Olympic Gold Medal-winning Canadian hockey teams. She is also the winner of six world championships, and the only woman ever chosen toprovide commentary on Hockey Night in Canada. For these and other achievements, Campbell-Pascall has received theOrder of Canada, as well as the Queen’s Diamond Jubilee, the nation’s highest honour. Campbell-Pascall’s story is one ofexceptional skill, but also commitment to developing that skill and supporting others to do the same. As such, organizersbelieve she is the perfect example of a character-based leader, and that her insights will inspire and educate participants.

The seeds for Character Abbotsford were sown in 2006 after Abbotsford school system leaders presented what they hadlearned at a Toronto Character Conference to their Board of Education. In 2011, leaders from across Abbotsford’sorganizational spectrum met to establish a common language for the city’s character movement. This group, which activelyforgoes ties to specific religious and political groups, embraced six values as the foundation to “good character.” Thosevalues were: Respect, Responsibility, Integrity, Empathy, Courage, and Service. However, they believe their work as charactermovement representatives is to encourage citizens to define what values matter to them, and actively integrate them intotheir organizations and daily lives.

Organizers believe that the Character Conference, with its phenomenally inspiring speakers and facilitators, will leave alasting impression on the community of Abbotsford. Those inspired to attend can get more information or purchase tickets,which cost $65 for students, and $135 for adults (or $115 until Sept. 30), at characterconferencecanada.com.

“Come and discover how you can become a leader of character,” says Vanderheide. “We’re excited to meet you and help youmake your mark.”

Just Posted

Comox’s golden girl!

Cassie Sharpe of Comox shines in the halfpipe

Two injured after ATV/truck collision in Merville

Two people on an ATV were injured - but not critically -… Continue reading

Sharpe run puts Comox Olympian in first

Halfpipe skier Cassie Sharpe dazzles in qualifying, set for finals late Monday afternoon our time

Tsolum River Restoration Society AGM upcoming

Special guest speaker will be Dr. Jim Irvine, senior research scientist with Fisheries and Oceans Canada

VIDEO: Prime hosts Sharpe viewing party

Fans gathered at Prime Chophouse and Wine Bar to cheer on Cassie Sharpe to Victory

Virtue and Moir end ice dance careers with Olympic gold

Virtue and Moir’s gold medal win at the Olympics makes them the world’s most decorated figure skaters

VIDEO: Prime hosts Sharpe viewing party

Fans gathered at Prime Chophouse and Wine Bar to cheer on Cassie Sharpe to Victory

Canadians find living in small spaces teaches creativity

Canadian families choosing to live in small spaces to bring closeness to children

Emergency crews rescue pregnant woman after fall on mountain near Victoria

Roughly four-hour-long rescue includes firefighters from two departments

SAR suspends search for missing man at Sun Peaks

RCMP will continue to search for a missing man near Kamloops but SAR has suspended their role

Lottery will help save children’s lives

Each ticket gets you a chance to win a lot of money, while helping a lot of kids

B.C. RCMP officer officially cleared in car wash shooting incident

A report found the Salmon Arm officer fired 14 bullets at the man’s truck

Wounded Warrior Run stops in Port McNeill

For Jacqueline Zweng, the Wounded Warrior Run is a personal matter.

Most Read