Postmedia providing $40M of advertising to Indochino

Postmedia providing $40M of advertising to Indochino for cut of revenue

Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed portion of its revenue in the Canadian market.

Postmedia’s print and digital brands include national and regional newspapers such as the National Post, the Vancouver Sun, the Ottawa Citizen and the Calgary Herald.

As part of its agreement with Vancouver-based Indochino, Postmedia (TSX:PNC.B) will also have the opportunity to buy discounted shares of Indochino if the company goes public.

It isn’t the first time Postmedia has exchanged advertising with a company for a cut of its future revenue.

In 2016, Mogo Finance Technology Inc. signed a three-year agreement for at least $50 million of promotional commitments from Postmedia in exchange for a percentage of revenue and rights to buy stock (TSX:MOGO) in the digital financial company.

It also forged a similar deal with Agility Forex Ltd.’s international payments and currency transfers services, though Postmedia did not disclose the duration of the deal, the value of the advertising space or the revenue it expects to receive.

The Canadian Press

Just Posted

MusicFest weekend in the Comox Valley ‘fantastic’

With clear skies and warm temperatures bathing the crowd at the Comox… Continue reading

Riverfront proposal in Comox Valley remains on hold

Directors consider application a standard amendment

Island Health announces addition of 38 beds for seniors care in the Comox Valley

17 beds at Comox Valley hospital; 21 beds at St. Joe’s

VIDEO: North Island Hospital heliport flight testing

Island Health, in conjunction with Helijet, tested the heliports Tuesday as part… Continue reading

Campfire ban coming into effect across West Coast

The Coastal Fire Centre says bans will begin on Wednesday

Comox Valley soccer camp growing

Annual camp includes younger kids

Bob Castle’s Under the Glacier cartoon for July 19, 2018

Bob Castle’s Under the Glacier cartoon for July 19, 2018… Continue reading

One year later: Still no suspects in killing of 13-year-old B.C. girl

Marrisa Shen was killed in Burnaby’s Central Park on July 18, 2017

Cougar shot by police in Nanaimo

Shooting occurred in water at Nanaimo Yacht Club at about 1:30 a.m. Wednesday

BC Games opening ceremonies promise to be magical

Features Shane Koyczan and his band, Asani, parade of athletes, and lots more

VIDEO: Toronto Raptors send DeMar DeRozan to Spurs in colossal NBA trade

Toronto also sent Jakob Poeltl and 2019 first-round pick, gets Kawhi Leonard and Danny Green

More lightning forecast as storm sparks 38 new wildfires in B.C.

22 new fires in are burning in the Kamloops Fire Centre according to the BC Wildfire Service.

Banff’s bathroom bears returned to the park after 15 months of rehab in Ontario

Black bears, now yearlings, were sent to the Aspen Valley Wildlife Sanctuary in Ontario last April

Most Read