Organizers of a Saturday protest at Stotan Falls hope a loud and clear message is sent to the company that wants to build houses at the popular swimming hole in Courtenay.
"Let's all take the time to come down and stand for the Comox Valley's number one tourist attraction," a Stotan Falls protest Facebook page states.
3L Developments wants to create a riverfront community with homes and trails at the confluence of the Puntledge and Browns rivers, what it calls the Puntledge Triangle.
However, the Comox Valley Regional District says the proposal is not in synch with the Regional Growth Strategy.
The district board has rejected an offer from 3L to purchase the property for $9 million, which has prompted 3L to enforce No Trespassing signs at Stotan Falls. The company has also blocked traffic flow on Comox Logging Road and Duncan Bay Main.
The protest is slated for 10 a.m. Saturday. Organizers hope about 600 protesters show up.
"We cannot let this treasured, unique miracle of nature be only but a vague memory to those who enjoyed it as we did," the page states. "The community has not only kept the land pristine to its original beauty, but has also made it a landmark for our district. Please just take the time to stand with us as we protest against what could be tragedy to the Valley."
Another Facebook page dubbed Save Stotan Falls has generated upwards of 4,000 likes since being created at the start of the month.