Quality Foods, Pepsi helping health care

Summer is a great time for planning backyard barbecues, pool parties, picnics and camping trips.
And Quality Foods is hoping customers across Vancouver Island will choose Pepsi products for their gatherings.
Quality Foods and Pepsi are teaming up this summer for the Help Do Some Good campaign, which raises money for the Quality Foods Community Health Endowment Fund every time a customer buys a 12-pack of participating Pepsi products.

  • Aug. 11, 2011 5:00 p.m.
QUALITY FOODS Courtenay store manager Dan Gigliotti shows off the display for the Help Do Some Good fundraising campaign with Pepsi.

QUALITY FOODS Courtenay store manager Dan Gigliotti shows off the display for the Help Do Some Good fundraising campaign with Pepsi.

Summer is a great time for planning backyard barbecues, pool parties, picnics and camping trips.And Quality Foods is hoping customers across Vancouver Island will choose Pepsi products for their gatherings.Quality Foods and Pepsi are teaming up this summer for the Help Do Some Good campaign, which raises money for the Quality Foods Community Health Endowment Fund every time a customer buys a 12-pack of participating Pepsi products.”It’s the biggest store-level fundraiser we’ve done to raise money for health care,” said Rob MacKay, Quality Foods’s marketing director. “Pepsi tells us it’s probably the biggest they’ve done, too. Although raising money for health care at Quality Foods isn’t news, this promo is. This is a more ambitious approach to how we do it.”When people purchase any participating 12-pack Pepsi product at any Quality Foods store, 75 cents will be donated to the Quality Foods Community Health Endowment Fund.The Help Do Some Good promotion runs from now until Sept. 3, and it includes 12x355mL Pepsi, Diet Pepsi, Pepsi Max, 7UP, Mug, Mountain Dew, Crush, Dr. Pepper and Schweppes soft drinks.”We’re hoping to raise in the tens of thousands of dollars, which is something we’ve never been able to do,” said MacKay. “With the Pepsi family of products, it’s got wide appeal. It’s good timing for it in the middle of summer.”Quality Foods has built a website at www.dosomegood.ca to provide more details and to share the campaign’s progress as the fund grows.The Quality Foods Community Health Endowment Fund  started in 2007 around Quality Foods’s 25th anniversary.”What’s different about that is rather than donating smaller chunks of money as we go … it’s a bigger dollar value, and it can do more good long term and short term than our previous way of doing it,” said MacKay. “It’s a legacy, and it’s going to be there for a very, very long time.”The fund is administered by the Nanaimo and District Hospital Foundation.”The Nanaimo and District Regional Hospital is the referral hospital for all the areas where we have stores, and it keeps people here on the Island instead of going to Vancouver and worrying about travel and accommodations,” said MacKay.writer@comoxvalleyrecord.com