‘Soup’er promotion fills CV food bank shelves

Quality Foods management presents food bank with 720 cans of Campbell's Soup

  • Jan. 21, 2015 8:00 a.m.
From left

From left

Terry Farrell

Record Staff

Once again, the Comox Valley Food Bank is indebted to the residents of the community for their support in a campaign to fill the shelves.

Throughout the month of December, Quality Foods ran a promotion that for every five cans of Campbell’s Soup bought by customers, Campbell’s would donate one to the food bank.

On Friday, Courtenay Quality Foods general manager Cyriel Debruyne presented Comox Valley Food Bank president Jeff Hampton with a pallet of Campbell’s Soup – 720 cans.

“It’s about $1,630 retail value,” said Debruyne, who said the annual campaign is always successful. “Customers grab onto this promotion really fast, because it’s a thing where they are purchasing something for themselves at the same time as donating.

“This year was a very successful year.”

“Each bag of food we produce has two cans of soup in it,” said  Hampton. “We average about 300 bags of food every week right now, so this is (substantial).”

In addition to its December drive, Quality Foods also has an ongoing food bank promotion, where customers can purchase pre-packed food bank hampers, to be added to their bill at the till.

editor@comoxvalleyrecord.com