Climate change: Lessons from a safety truck

Dear editor,

If you are concerned about climate change and want to share your concerns with others you have a problem. You know that climate change is changing everything but you don’t know when and how it will change things.  In a word, you don’t know what is coming down the road.

Our struggle is a bit like driving on a single lane highway and finding ourselves behind a large truck we want to pass. We peek out to see the oncoming traffic and duck back in; we peek out and duck back in again. This can go on and on. It would be great if we could see the road ahead.

I thought of this situation when I saw the video a friend sent me.  It is about the Samsung Safety Truck in Argentina. The country has hundreds of single lane highways and averages about one accident an hour.  Many of these are caused by drivers trying to overtake and pass vehicles in front of them.

Samsung’s idea was to put a camera on the front of their transport trucks to show the road ahead. They installed four outdoor monitors, and turned the back of the truck into a huge screen. The camera projects a picture of the road ahead onto the screen.  It works both day and night undoubtedly saving lives.

The lessons?

Though we can’t predict the future, we can get some understanding from the research about what lies ahead. We must communicate this understanding in plain language using the best modern technology available to us. And our communications must respond to felt, unmet need.  They must help people, families and organizations respond to what is coming down the road ahead of them.

Hopefully Samsung’s genius will inspire other companies to come up with innovative ideas for saving lives and the planet.

Mike Bell

Comox

 

 

Just Posted

Comox base commemorates Battle of Britain at service

Event hosted by 888 Wing with help from 19 Wing Comox to honour Canada’s role

Town of Comox seeks new administrative officer

CAO Richard Kanigan departs municipality; Comox ‘on a new direction for management’

Comox Valley Glacier Kings comeback short against Panthers

Team plays a close one against Oceanside the following night in VIJHL action

Edie Daponte brings the music of Piaf to Courtenay

Celebrated Vancouver Island jazz singer Edie Daponte is bringing her sell-out Piaf… Continue reading

Comox art gallery features multi-generational paint show

Mother and daughter provide the creations for next Pearl Ellis Gallery exhibit

Comox base commemorates Battle of Britain at service

Event hosted by 888 Wing with help from 19 Wing Comox to honour Canada’s role

Canucks sign Brock Boeser to three-year, US$17.6-million deal

Young sniper will be in Vancouver Tuesday

B.C. forest industry looks to a high-technology future

Restructuring similar to Europe 15 years ago, executive says

RCMP conclude investigation into 2017 Elephant Hill wildfire

Files have been turned over to BC Prosecution Service

B.C. wants to be part of global resolution in opioid company bankruptcy claim

Government says settlement must include Canadian claims for devastation created by overdose crisis

Two Nanaimo residents share $5-million Lotto 6/49 prize

Jesse Logan and Teresa Winters Day matched all six numbers in Aug. 21 Lotto 6/49 draw

Island campground on the chopping block as ALC deadline looms

Owners fighting to continue facility’s operation, with a huge outpouring of support

B.C. ends ‘birth alerts’ in child welfare cases

‘Social service workers will no longer share information about expectant parents without consent’

Most Read