Climate change: Lessons from a safety truck

Dear editor,

If you are concerned about climate change and want to share your concerns with others you have a problem. You know that climate change is changing everything but you don’t know when and how it will change things.  In a word, you don’t know what is coming down the road.

Our struggle is a bit like driving on a single lane highway and finding ourselves behind a large truck we want to pass. We peek out to see the oncoming traffic and duck back in; we peek out and duck back in again. This can go on and on. It would be great if we could see the road ahead.

I thought of this situation when I saw the video a friend sent me.  It is about the Samsung Safety Truck in Argentina. The country has hundreds of single lane highways and averages about one accident an hour.  Many of these are caused by drivers trying to overtake and pass vehicles in front of them.

Samsung’s idea was to put a camera on the front of their transport trucks to show the road ahead. They installed four outdoor monitors, and turned the back of the truck into a huge screen. The camera projects a picture of the road ahead onto the screen.  It works both day and night undoubtedly saving lives.

The lessons?

Though we can’t predict the future, we can get some understanding from the research about what lies ahead. We must communicate this understanding in plain language using the best modern technology available to us. And our communications must respond to felt, unmet need.  They must help people, families and organizations respond to what is coming down the road ahead of them.

Hopefully Samsung’s genius will inspire other companies to come up with innovative ideas for saving lives and the planet.

Mike Bell

Comox

 

 

Just Posted

Surrendered Comox Valley cats nearing adoption through SPCA

Thanks to the support from staff, volunteers and the community, more than… Continue reading

D’Esterre Gardens tenant wins right to stay after receiving eviction notice for being too young

Zoe Nagler had been living in the housing complex for six years prior to receiving the eviction notice in January

Courtenay Little Theatre’s production of Hedda Gabler opens April 5

Catherine Hannon Special to The Record As the director of Courtenay Little… Continue reading

Comox overdose awareness display blessed by the Pope

Judith Conway created the display in honour of her son and others who have died of overdoses

Six orcas seen off Point Holmes Saturday

A pod of orcas treated many onlookers to a show Saturday evening.… Continue reading

VIDEO: The ‘most cosmopolitan’ of butterflies could migrate to B.C.

The painted lady butterfly will likely arrive this summer from Southern California

Inspirational Vancouver Island youngster dies after battle with brain cancer

Kaiden Finley ‘was seriously the strongest 11-year-old’

Is it a homicide? B.C. woman dies in hospital, seven months after being shot

Stepfather think Chilliwack case should now be a homicide, but IHIT has not confirmed anything

Indecent caller handed 18-month conditional sentence

Vancouver Island man pleaded guilty to making indecent phone and video calls to women across B.C.

Sources say Trudeau rejected Wilson-Raybould’s conservative pick for high court

Wilson-Raybould said Monday “there was no conflict between the PM and myself”

First Nations public art piece stolen in Nanaimo

Spindle Whorl went missing over the weekend, according to Nanaimo RCMP

Father-son duo at B.C. Children’s Hospital helps new dads fight depression

The pair teamed up to introduce the only known research-based mindfulness workshop for new dads

Mexican restaurant in B.C. told to take down Mexican flag

General manager of Primo’s Mexican Grill in White Rock: ‘I’ve never heard of anything like this’

B.C. NDP moves to provide tax credits, tax cut for LNG Canada

Provincial sales tax break of $596 million repayable after construction

Most Read