Climate change: Lessons from a safety truck

Dear editor,

If you are concerned about climate change and want to share your concerns with others you have a problem. You know that climate change is changing everything but you don’t know when and how it will change things.  In a word, you don’t know what is coming down the road.

Our struggle is a bit like driving on a single lane highway and finding ourselves behind a large truck we want to pass. We peek out to see the oncoming traffic and duck back in; we peek out and duck back in again. This can go on and on. It would be great if we could see the road ahead.

I thought of this situation when I saw the video a friend sent me.  It is about the Samsung Safety Truck in Argentina. The country has hundreds of single lane highways and averages about one accident an hour.  Many of these are caused by drivers trying to overtake and pass vehicles in front of them.

Samsung’s idea was to put a camera on the front of their transport trucks to show the road ahead. They installed four outdoor monitors, and turned the back of the truck into a huge screen. The camera projects a picture of the road ahead onto the screen.  It works both day and night undoubtedly saving lives.

The lessons?

Though we can’t predict the future, we can get some understanding from the research about what lies ahead. We must communicate this understanding in plain language using the best modern technology available to us. And our communications must respond to felt, unmet need.  They must help people, families and organizations respond to what is coming down the road ahead of them.

Hopefully Samsung’s genius will inspire other companies to come up with innovative ideas for saving lives and the planet.

Mike Bell

Comox

 

 

Just Posted

B.C. Youtuber to seal himself ‘in a jar’ in Courtenay to demonstrate impacts of climate change

Kurtis Baute wants to see how long he can last in a 1,000 cubic foot, air-tight greenhouse

2018 municipal election: Few surprises on Vancouver Island

16 incumbent mayors will continue in their positions for four more years

Mayoral results from across B.C.

Voters in 162 municipalities in B.C. set to elect mayor, council, school board and more

Every vote counts: 10 tightest races in B.C.’s municipal elections

Peachland saw their election decided by just one vote

Cam Levins sets new Canadian marathon record at Toronto Waterfront Marathon

The 29-year-old from Black Creek, B.C., ran it in two hours nine minutes 25 seconds

Steady stream of voters at Filberg

Voter turnout has been a steady stream Saturday at the Florence Filberg… Continue reading

Comox Valley gives back

A look at some of the organizations and individuals who help out in the community

One of Taiwan’s fastest trains derails, killing at least 18

The train was carrying more than 360 people

Scheer marks one-year countdown to federal election with campaign-style speech

Conservative Leader insists that it will be Justin Trudeau who ‘makes it personal’

Canada Post union announces rotating strikes in four Canadian cities

Mail will still be delivered but it will be delayed

B.C. VIEWS: Residents have had enough of catering to squatters

Media myth of homeless victims offends those who know better

B.C. Liberals’ hopes high as Nanaimo by-election approaches

Historically safe NDP seat vacated by long-time MLA Leonard Krog

Leaving B.C.’s electoral reform to a referendum is ‘ridiculous’: professor

B.C. voters getting ballots in the mail on proposal to change electoral system

Canada condemns killing of journalist in Saudi Arabia consulate in Turkey

The Saudi government claimed Jamal Khashoggi was killed in a ‘fistfight’

Most Read