Comox Airport CEO clarifies where money came from

Dear Editor,

I would like to clarify statements that have been made regarding the Comox Valley Airport’s marketing budget, which includes the corporate branding.

This marketing budget is not funded by the one-time grant offered through the 2003 referendum to the Comox Valley Airport (YQQ) as a contribution toward the costs of building our current F/O Cottingham Civil Passenger Terminal Building.

Dear Editor,

I  would like to clarify statements that have been made regarding  the Comox Valley Airport’s marketing budget, which includes the corporate branding.

This marketing budget is not funded by the one-time grant offered through the 2003 referendum to the Comox Valley Airport (YQQ) as a contribution toward the costs of building our current F/O Cottingham Civil Passenger Terminal Building.

The marketing budget is funded from Comox Valley Airport’s (YQQ) fees generated for airport services that we provide.

Its purpose is to create awareness of our airport both  locally and at destinations we serve. Corporate identity, branding and marketing play a role in enhancing  the image of the Comox Valley Airport as a professional world-class airport contributing to the economic growth of the region.

The marketing budget supports our board-approved strategic plan and the operating budget is also approved by our board of directors.

Cossette, the agency chosen for the airport branding project, is a reputable company recognized both nationally and internationally and listed as one of top 15 advertising agencies in North America.    We were able to obtain their services through a public request for proposals process and they were not the highest-priced submission.

Cossette has done a remarkable job at reflecting the way residents see themselves with the way they want others to think of them. They have not disappointed me.

InterVISTAS Consulting Group, our aviation consultants, are industry experts in the aviation and tourism industries. They have delivered more than 2,000 projects with over 400 clients in 63 countries worldwide.

They are working with staff to build business cases for additional airlines/destinations that can meet the travel needs of our community. I consider them to be the best in the business.

I understand that investors obviously would like to see a return on their money and I believe, without a doubt, that the taxpayers’ investment in the passenger terminal building of the Comox Valley Airport (YQQ) is money well spent.

In general, the Comox Valley Airport and the regional tourism industry generate a total of approximately 11,300 direct jobs, $119 million per year in taxes, and $571 million in direct economic output.

Our marketing initiatives help to support our attempts to develop air service, which in turn will help our communities.

For example, one daily 70-seat Q400 transborder aircraft operation generates 12.6 person years of employment per annum and one domestic, 119-seat B737-600 aircraft operation generates 19.5 person years of employment per annum.

Employment is generated each time an aircraft lands at the Comox Valley Airport.

As a community, we must not only share in the benefits, but exercise great care to maintain and not to jeopardize our investment  in the Comox Valley Airport (YQQ).

Shirley de Silva

Editor’s note: Shirley de Silva is the CEO of the Comox Valley Airport.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Comox Valley residents with ties to India held a rally at Lewis Park and a convoy through Courtenay and Comox, to show support for farmers in India. Photo by Terry Farrell
VIDEO: Comox Valley residents hold rally and convoy in support of the plight of farmers in India

New legislation in India calls for for the deregulation of crop pricing

Cumberland council decided on debt terms to finance its new fire hall. Record file photo
Cumberland chooses shorter debt period for fire hall borrowing

Council also wants to push province into support for small communities’ fire protection

An RCMP cruiser looks on as a military search and rescue helicopter winds down near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
Boundary Mountie and suspect airlifted from ravine after foot chase

Military aircraft were dispatched from Comox, B.C., say RCMP

The process of integrating Union Bay services into the regional district can now begin. Record file photo
Union Bay transfer to region targeted for July 2021

Three services will be rolled into Comox Valley Regional District

Mike Aldersey, the Port McNeill base manager for West Coast Helicopters has been awarded the prestigious Agar/Stringer Award by the Helicopter Association of Canada. (Submitted photo)
Vancouver Island pilot receives coveted helicopter industry award

Port McNeill based Mike Aldersey is the recipient of the 2o2o Agar/Stringer Award given out to select few Canadians

Letter to the editor.
LETTER – Horgan’s election promise of COVID relief cash is money foolishly spent

Dear editor, Would you dip into your child’s registered education fund to… Continue reading

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Refusal to wear a mask in public spaces in B.C. could land you a fine. One man on Vancouver Island found that out the hard way - twice. ADOBE STOCK IMAGE
Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation at the legislature, Nov. 30, 2020. (B.C. government)
Hockey team brought COVID-19 back from Alberta, B.C. doctor says

Dr. Bonnie Henry pleads for out-of-province travel to stop

Victoria’s Royal Jubilee Hospital took in two COVID-19 patients from Northern Health as part of a provincial agreement. (Black Press Media file photo)
Victoria hospital takes in two COVID-19 patients from Northern Health

Royal Jubilee Hospital takes patients as part of provincial transport network

B.C. Premier John Horgan on a conference call with religious leaders from his B.C. legislature office, Nov. 18, 2020, informing them in-person church services are off until further notice. (B.C. government)
B.C. tourism relief coming soon, Premier John Horgan says

Industry leaders to report on their urgent needs next week

Natalie MacMaster and Donnell Leahy are inviting audiences into their home for ‘A Celtic Family Christmas’. (Submitted)
Natalie MacMaster coming to you through Cowichan Performing Arts Centre

Here’s your chance to enjoy the famed fiddler in an online show with her husband Donnell Leahy.

Most Read