EDITORIAL: The cost of Olympic medals

An Olympic presence is not just the result of athletic training and effort

With a total of 29 medals, Canada had its strongest showing ever at the 2018 Winter Olympics in PyeongChang, South Korea.

Canadian athletes won medals in freestyle skiing, figure skating, short track, snowboard, speed skating, luge, bobsleigh, hockey and curling.

These medals come at a significant cost.

For the athletes, participating at the games requires intense training for many years.

But an Olympic presence is not just the result of athletic training and effort.

It also takes money to send athletes to the Olympics.

The federal government’s Own The Podium funding is providing $75,261,545 for athletes going to the games.

This dollar figure is significant, but so is the Canadian presence at the games.

Canada sent 225 athletes to the 2018 Winter Olympics, more than any other country except the United States.

In addition, athletes have also received sponsorships and funding from other sources.

Comox freestyle skier Cassie Sharpe did indeed “own the podium,” realizing a near life-long dream by winning gold in the halfpipe competition.

Her victory was celebrated by the entire community, as many local businesses and individuals put down sponsorship money, or other fashions of support, to help Cassie reach the pinnacle of her sport. In that regard, her victory was an achievement for many. Certainly, her current corporate sponsors – Monster, Giro, Air Canada, The North Face, and Zuma Skis, also played – and continue to play – a large part in her success.

And our other Olympians, Spencer O’Brien and Carle Brenneman, have also had the support of the local community, and national corporations, in their endeavours.

At the Winter Olympics, Canada is seen as a dominant force, and this is a reputation worth celebrating.

But the cost of training and sending athletes to the games must also be considered.

Olympic medals are not free.

–Black Press

Just Posted

Vancouver Island brewery re-brands again after cryptic new logo failed

Victoria-based brewers said goodbye to confusing hexagon logo

North Island College Foundation helps more students than ever in the Comox Valley

More than 170 North Island College students in the Comox Valley received… Continue reading

Courtenay mom warns of candy-luring incident near Willemar Road

A Courtenay mother is speaking out after a man was reported to… Continue reading

SLIDESHOW: Remembrance Day in Courtenay

A large crowd gathered in downtown Courtenay Sunday morning to remember those… Continue reading

Trudeau warns of dangers of nationalist leaders at historic armistice gathering

U.S. President Donald Trump in recent weeks described himself as a nationalist

Vancouver Island remembers

Important stories shared as Islanders salute those who made the greatest sacrifice

Lack of public response threatens B.C. referendum credibility

Of the few who have voted, poll finds most rejected proportional representation

Grim search for more fire victims; 31 dead across California

More than 8,000 firefighters battled wildfires that scorched at least 1,040 square kilometres

Politicians need to do better on social media, Trudeau says

Prime minister suggests at conference in Paris some are trying to use technology to polarize voters

Wally Buono exits CFL, stinging from painful playoff loss

B.C. Lions lost the Eastern semifinal to the Hamilton Tiger-Cats on Sunday, 48-8

Pot company hopes to replace jobs lost in mill closure in B.C. town

About 200 workers lost their jobs when the Tolko sawmill in Merritt shuttered in 2016

Funding announcement promises to drive business innovation in B.C.

Minister is scheduled to make the announcement at the Penticton campus of Okanagan College

Ticats destroy Lions 48-8 in CFL East Division semifinal

Wally Buono’s last game as B.C. coach ends in disappointment

Most Read