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He's glad movie theatre pulled Enbridge ad

Dear editor, I am glad the Rialto Theatre has pulled a Disney-like advertisement about Enbridge and how wonderful they are.

Dear editor,

I am glad the Rialto Theatre has pulled a Disney-like advertisement about Enbridge and how wonderful they are.

I took my family to see the Spider-Man movie at the Rialto the other night and after spending a fortune on admissions and popcorn, was flabbergasted to discover I paid to be subjected to the Enbridge ad.

Cue the rainbows and cartoon birdies. Oils well that ends well. It's a tar world after all.

My young son was with me, which helped reinforce my feelings on being brainwashed and abused. I felt sucker punched. I explained to him the reason for this advertisement and how distasteful I thought it was to be taken advantage of that way.

I feel, regardless of which side of the pump you stand on, this is a bad business move. A brief Facebook comment showed me I wasn't the only one feeling this way.

I don't mind paying the extra bucks for 3D, even though I see at this point only as an excuse for the theatres to charge more. I understand your numbers are down and you need to make money however you can and I love the movies. (Remember the extra-charge-seat-shaking-surround-sound when Earthquake came out in the '70s? — same idea.)

I didn't like it, but even understood the reason for some of the other ads we were forced to endure even after coughing up for the movies.

But ... really, Rialto?

Where do you draw the line on who you sell your ad space to? Don't you realize what a hot potato this is? Does Enbridge own stock in your chain?

I will be phoning in advance to see what advertisements I will be subjecting my children to at your theatre before I make the decision to spend money with you.

Doug Cox,

Comox Valley