Dear BC Ferries: I know that you are having a hard time trying to figure out ways to save money. Please, let me help you.
1. You are not a cruise ship line. You are a bus.
2. You are not a travel agency. You are the travel method.
3. You do not need to advertise. You are the ONLY alternative.
So, with these three things in mind, please consider the following. You need a news stand, not a gift shop. You need a cafeteria, not a restaurant. You don’t need slot machines, you need good WiFi and some big screen TV’s. You don’t need a “marketing department”, you need a full on Social Media and Customers Service department. You don’t need a fancy travel office or vacation planning department, you need plan to keep the actual travel agents informed of what is happening with your ferry service.
I shouldn’t see the BC Ferries logo on the boards at Rogers Arena during a Canucks game, or on a TV commercial. Believe it or not, people really are smart enough to figure out that if there isn’t a bridge or a tunnel to the Islands, then they will have to take a ferry or a plane…..and you can’t get your car into your carry on luggage.
See. I just saved you millions upon millions of dollars.