Toronto Wolfpack’s Ricky Leutele passes the ball as he’s wrapped up by Featherstone Rovers’ James Harrison during first half of the Million Pound Game in Betfred Championship rugby league action in Toronto, Saturday, Oct. 5, 2019. THE CANADIAN PRESS/Cole Burston

Toronto Wolfpack to advertise CBD cream on 2020 Super League jersey

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence

The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season.

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says the club is finalizing a new deal with the airline, whose name will still be on the jersey but not on the front.

The Wolfpack and HowlBrands, a wholly owned subsidiary, announced last May that they were partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.

“Our profile as a global sporting team is ever-expanding and Rugby Strength plays a key role in this,” Wolfpack CEO Bob Hunter said in a release Monday. “We are delighted to be in the rapid-growth market of CBD pain-relief and alternative, natural medical solutions to ever-present problems athletes and others face in their lives.”

According to its website, Rugby Strength “is for the gladiator writhing in each of us, for the connoisseurs of high-contact, for the adrenaline junkies craving their next impact, for those willing to push the body past its breaking point. Rugby is not a sport, it’s a form of life.”

The team will wear the new jersey for the Jan. 19 pre-season game against Castleford Tigers, which doubles as a testimonial for Castleford veteran Michael Shenton.

The jersey is to be unveiled next week.

Rugby Strength is currently on sale in the U.K., with launches in other countries planned for early this year. The company is awaiting the final word from Canadian authorities on regulations on hemp-derived CBD products.

HowlBrands products are manufactured with THC-free, CBD extract from organically grown hemp.

ALSO READ: Canada beats Russia 4-3 in world juniors hockey tournament

—-

Neil Davidson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Comox Valley wheelchair sports all about inclusion

By Jamie Bowman Special to The Record When occupational therapist Carolyn Harmatiuk… Continue reading

Comox Valley Community Foundation hands out record amount of grant money

The Comox Community Centre the foundation handed out $330,000 to local organizations Tuesday.

Comox Valley school district planning Climate Action Conference for students

The voices of Comox Valley youth on the topic of climate change… Continue reading

Funder for Down Under in Courtenay raises thousands for Australia

Organizers still tallying up proceeds but expect to donate at least $8,000

Fourteen Comox Valley kids get bikes through Share the Ride

Several businesses combine efforts to get bikes and other cycling gear

VIDEO: Nickelback gears up for nostalgia tour

Canadian band joins Stone Temple Pilots for a summer tour that includes just one stop in Canada

Thieves are targetting Comox Valley strata storage units

Criminals in the Comox Valley have been targeting storage units at condominium… Continue reading

Province asks health-care staff to be ‘vigilant’ in screening for possible coronavirus cases

This comes after U.S. health officials confirmed a case of the virus in Washington State

Advocates call hospital parking fees a ‘shakedown’ after learning most Island tickets are waived

Victoria General and Royal Jubilee hospitals among the most ticketed on the Island

University of Victoria tells stories of Holocaust survivors with graphic novels

International storytelling initiative launched first meetings this winter

Boy, 13, arrested after alleged assault involving girl at B.C. middle school

Boy alleged to have used ‘inappropriate levels of force’ to injure the girl

B.C. player becomes only second Canadian to enter Hall of Fame of Baseball

Walker received 76.6 percent of the Baseball Writers of America Association vote

PHOTOS: Heavy snowfall breaks window, causing avalanche into B.C. newsroom office

It was a chaotic start to the week for the Kitimat Northern Sentinel

Most Read