Couple who bought $120k banana duct-taped to wall say artwork will be ‘iconic’

Pair compared it to Warhol’s ‘Campbell’s Soup Cans,’ which was initially ‘met with mockery’

In this Dec. 4, 2019 photo, gallery owner Emmanuel Perrotin poses next to Italian artist Maurizio Cattlelan’s “Comedian” at the Art Basel exhibition in Miami Beach, Fla. The work sold for $120,000. (Siobhan Morrissey via AP)

In this Dec. 4, 2019 photo, gallery owner Emmanuel Perrotin poses next to Italian artist Maurizio Cattlelan’s “Comedian” at the Art Basel exhibition in Miami Beach, Fla. The work sold for $120,000. (Siobhan Morrissey via AP)

A Miami couple who bought a headline-grabbing banana duct-taped to a wall have acknowledged the absurdity of the artwork, but say they believe it will become an icon and plan to gift it to a museum.

Billy and Beatrice Cox said in a statement that they spent more than $100,000 on the “unicorn of the art world” after seeing “the public debate it sparked about art and our society.”

The conceptual artwork — “Comedian,” by Italian artist Maurizio Cattelan — was the talk of last week’s Art Basel Miami. The artist sold three editions, each in the $120,000 to $150,000 range, according to the Perrotin gallery.

“We are acutely aware of the blatant absurdity of the fact that ‘Comedian’ is an otherwise inexpensive and perishable piece of produce and a couple inches of duct tape,” the Coxes said. “Ultimately we sense that Cattelan’s banana will become an iconic historical object.”

The piece was widely parodied on social media. Kelly Ripa and Ryan Seacrest framed a bagel with a piece of duct tape over it and Brooke Shields taped a banana to her forehead, writing, “An expensive selfie,” on Instagram.

On Saturday at the art fair, Georgian-born artist David Datuna removed the latest iteration of the banana from the wall, unpeeled it and took a bite as a large crowd documented the moment with their phones.

“I respect Maurizio, but it’s art performance: Hungry artist,” said Datuna, who was not among the buyers.

The piece became such a focus of gawking that the gallery removed it Sunday for the final day to encourage viewers to see the rest of the art fair.

The Miami couple — whose purchase included a “certificate of authenticity” along with the banana and the piece of tape — said they plan to loan and later gift the work to an unspecified art institution in hopes of attracting new generations to the museum.

They plan to throw out old bananas when appropriate. “Yes … the banana itself will need to be replaced,” they said.

READ MORE: Painting given to B.C. woman as gag goes for $481,000

The couple compared the artwork to Andy Warhol’s now iconic “Campbell’s Soup Cans,” which said was initially “met with mockery.”

Critics reasoned they could easily recreate the pricey art following a quick trip to the grocery store, but the gallery said in a statement that certificates of authenticity are crucial in conceptual art.

Without one, “a piece of conceptual artwork is nothing more than its material representation.”

Kelli Kennedy, The Associated Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A man sustained burns to his body near this spot around 3:30 a.m. Tuesday, April 13 in Courtenay. The fire was left of the pathway. The Station youth housing facility and city public works yard are to the right of the trail. Photo by Terry Farrell
Emergency personnel respond to man on fire in wooded area of Courtenay

A man was badly burned in the early morning hours Tuesday in… Continue reading

This 2013 Dodge Ram 1500 was stolen from Black Creek Motors at approximately 2 a.m. Sunday, April 11. Photos via blackcreekmotors.com
VIDEO: Thieves steal truck from Black Creek car lot by towing it away

Have you seen a 2013 Dodge Ram 1500 in your neighbourhood in… Continue reading

Teresa Hedley and a copy of her book, “What’s Not Allowed? A Family Journey with Autism.” Photo supplied
Comox Library recognizes Autism Awareness Month with presentation by local author

April is World Autism Awareness Month, an annual opportunity to increase understanding… Continue reading

Comox council will further look at a troublesome traffic area in the Point Holmes area of the town. Photo submitted
Comox council to look at speed calming measures at Point Holmes

“…We are waiting for a problem to happen if we don’t act.”

A 41-person air task force, including 12 members from 407 Long Range Patrol Squadron at 19 Wing Comox, seized more than $3 million CND worth of cocaine as part of Op Caribbe. Photo by Canadian Armed Forces Operations/Facebook
19 Wing Comox crew involved in three-tonne cocaine seizure worth more than $293 million

12 members from 407 Long Range Patrol Squadron involved in Op Caribbe

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., Monday, April 5, 2021. The province has restricted indoor dining at all restaurants in B.C. due to a spike in COVID-19 numbers. THE CANADIAN PRESS/Jonathan Hayward
B.C.’s COVID-19 indoor dining, drinking ban extending into May

Restaurant association says patio rules to be clarified

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Two men were seen removing red dresses alongside the Island Highway in Oyster Bay. (Submitted photo)
Two men filmed removing red dresses from trees on highway near Ladysmith

Activists hung the dresses to raise awareness for Vancouver Island’s Murdered/Missing Women & Girls

Comox Lake is the drinking water source for the CVRD. Photo supplied
Comox Valley Water Treatment Project nears completion

The Comox Valley Water Treatment Project is more than 85 per cent… Continue reading

B.C. Premier John Horgan speaks at the B.C. legislature. (B.C. government)
Tougher COVID-19 restrictions in B.C., including travel, still ‘on the table’: Horgan

John Horgan says travel restrictions will be discussed Wednesday by the provincial cabinet

RCMP on scene yesterday at the altercation at the trailer park. (Submitted photo)
Violent altercation at Port Hardy trailer park sends one to hospital

Police say man confronted another over airsoft shooting, then was attacked with a weapon

Comox council approved a change in fees for using the Comox Municipal Marina, extending the collection of fees from March 1 to Oct. 31 each year. Black Press file photo
Fee changes, increased costs coming to Comox Municipal Marina

The town will be extending the collection of fees from March 1 to Oct. 31

John Albert Buchanan was found guilty of manslaughter in the 2017 death of Richard Sitar. Pictured here, Buchanan walking to the court in Nanaimo last year. (Karl Yu/News Bulletin)
Six years including time served for Nanaimo man in bludgeoning death

John Albert Buchanan sentenced in B.C. Supreme Court in Nanaimo for death of Richard Sitar

Protesters occupied a road leading to Fairy Creek Watershed near Port Renfrew. (Submitted photo)
B.C. First Nation says logging activist interference not welcome at Fairy Creek

Vancouver Island’s Pacheedaht concerned about increasing polarization over forestry activities

Most Read