James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

‘You’ll see it when you see it’: BC Ferries mask graphic gains James Corden’s attention

Turns out, James Corden fans were just as quick as B.C. social media users to pick up on the dual imagery

B.C. has made its mark in the late night talk show world yet again – this time thanks to a face mask graphic from aboard BC Ferries.

Earlier this month, the ferry company received widespread attention for a particular graphic intended to depict a man wearing a face mask.

As of this week, face masks are mandatory in all public indoor spaces – although BC Ferries vessels have had similar mandates for several months.

But shortly after BC Ferries unveiled the new signage, social media users pointed out the graphic could be interpreted to be showing male genitalia, making it go viral.

Turns out, James Corden fans were just as quick to pick up on the dual imagery when he showed it Wednesday night on the Late Late Show.

“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask, because, well, you’ll see it when you see it,” he told the audience, followed by laughter.

“I mean, talk about graphic design – that’s a play on words.”

In a tweet earlier this week, BC Ferries acknowledged the various responses to the design.

“If there was anyone unaware about our mandatory requirement to wear masks … they know now.”

According to BC Ferries, the signs will be replaced in the near future.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

bc ferry

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

12-year-old Ella Smiley captured some video of orcas on a sea lion hunt on Nov. 28 at Kitty Coleman Park, just north of Courtenay. Photo by Ella Smiley
VIDEO: Orcas hunt sea lion near Kitty Coleman Park

Twelve-year-old Ella Smiley, of Comox Valley Wildlife Sightings, caught up with a… Continue reading

The School District 71 DPAC hosted an online forum for candidates hoping to fill a vacant board of education position. Screenshot, SD71 DPAC Facebook page
Six make their pitch to fill empty school board seat in Comox Valley

District’s parents advisory council hosted the online forum for Area C candidates

Many of the static aircraft displays are decorated in thousands of lights for almost the entire month of December at the airpark on Military Row in Comox. Photo by Erin Haluschak
VIDEO: Christmas lights on display at 19 Wing airpark

Per COVID-19 rules, viewing of the display is strongly encouraged by vehicle and not exiting the car

GP Vanier grad Samantha Rebitt has earned the 2020 Governor General’s Academic Medal, with an academic average of 99.8 per cent. Photo supplied
GP Vanier announces its 2020 Governor General’s Academic Medal winner

Samantha Rebitt had a near-perfect 99.8 per cent academic average

The suspect in a Nov. 22 attempted robbery at the Ryan Road 7-Eleven has been arrested. Photo supplied
Courtenay man arrested in connection with attempted robbery at 7-Eleven

A 19-year old Courtenay man has been arrested following an attempted robbery… Continue reading

A tongue-in-cheek message about wearing a face mask to curb the spread of COVID-19 on a sign outside a church near Royal Columbia Hospital, in New Westminster, B.C., on Sunday, Nov. 29, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C.’s COVID-19 infection count climbs back up to 656

20 more people in hospital, active cases still rising

Letter to the editor.
LETTER – Horgan’s election promise of COVID relief cash is money foolishly spent

Dear editor, Would you dip into your child’s registered education fund to… Continue reading

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

JumpCamp CEO Patrick Kitto shows off his technique. Photo by Brett Kroeker
Comox Valley snowboard organization holding annual snowboard drive

Christmas is coming so it’s time again for JumpCamp’s annual Santa Snowboard… Continue reading

Dave Wallace coached the Parksville Royals for 23 years. (PQB News file photo)
B.C. baseball community mourns death of legendary Vancouver Island coach Dave Wallace

‘All who knew Dave and his passion for the game will miss him greatly’

THE CANADIAN PRESS/Nathan Denette
B.C. researchers launch study to test kids, young adults for COVID-19 antibodies

Kids and youth can often be asymptomatic carriers of the novel coronavirus

A sign is seen this past summer outside the Yunesit’in Government office west of Williams Lake reminding visitors and members to stay safe amid the COVID-19 pandemic. (Rebecca Dyok photo)
B.C. First Nation leaders await privacy commissioner decision on COVID-19 information

Release of life-saving data cannot wait, says coalition of First Nations

Most Read