Local businesses slowly discovering potential of FourSquare

FourSquare uses geo-location functionality to allow users to 'check in' via their mobile device at any location with a FourSquare profile.

Applebee’s owner Chad Huff uses the FourSquare app to engage with and reward guests.

By now, most local businesses have incorporated social media into their online marketing arsenal. But even as the late adopters scramble to establish a presence on Facebook, Twitter and LinkedIn, another social media tool is quietly becoming yet another must-have arrow in their online marketing quiver: FourSquare.

Launched in 2009, FourSquare uses geo-location functionality to allow users to ‘check in’ via their mobile device at any location with a FourSquare profile. By connecting with other users, they can see where their friends have been, what recommendations or tips they’ve left and even what specials nearby businesses are offering.

“We’ve been using FourSquare for about eight months now as part of our broader social media presence,” says Chad Huff, owner of Applebee’s Neighbourhood Grill & Bar in Courtenay. “We have regular guests who use it every time they come in. It’s still pretty new so there aren’t a lot of people on it, but those who are can find some really special deals.”

At Applebee’s, for example, any FourSquare user that checks in at the restaurant receives a free spinach and artichoke dip appetizer. The person with the most check-ins at any given time, known on FourSquare as the mayor, also gets 15 per cent off his or her bill.

“I see lots of potential for FourSquare in the Comox Valley,” said Sean Kerrigan, a web designer and social media consultant who runs EcoPeak Web Strategy & Design. “Mobile browsing is overtaking desktop browsing, and people are getting used to the idea of using their mobile devices to enhance their real-world experiences. Even small business can leverage technology like FourSquare to reach out to their customers, but they should ideally be there before their customers start looking for them.”

FourSquare boasts more than 15 million users who have checked in more than 1.5 billion times. Millions of new check-ins are made every day at more than 600,000 businesses worldwide. www.foursquare.com.

 

Just Posted

Comox Valley Operation Christmas Child shoebox drive entering final days

Deadline for donations is Saturday, November 17

Agreement signed to purchase, restore, manage Kus-kus-sum

A memorandum of understanding has been officially signed to purchase, restore and… Continue reading

Cumberland moves one step closer to single-use plastic ban

Council discussed a phased ban, starting with plastic bags and straws

Police investigate liquor store robbery in Courtenay

On Nov. 13 at approximately 12:30 p.m., the Comox Valley RCMP received… Continue reading

School District 71 board sworn in

A new four-year term for the school district Board of Education commenced… Continue reading

People flocking to Vancouver Island city to see hundreds of sea lions

Each year the combination of Steller and California sea lions take over Cowichan Bay

Protesters confront Environment Minister in B.C.

Protesters wanting more for killer whales confront Catherine McKenna

Comox Valley Nature invites the public to learn about nature photography

Comox Valley Nature is hosting a public lecture on photography. Join Terry… Continue reading

Humans reshaping evolutionary history of species around the globe: paper

University of British Columbia researcher had the paper published in the Proceedings of the Royal Society

Toronto ‘carding’ activist Desmond Cole stopped by police in Vancouver

Cole says his experience reveals what daily life is like for black and Indigenous residents

Commercial trucks banned from left lane of Coquihalla

B.C.’s Ministry of Transportation has introduced a new program that hopes to prevent accidents and closures on the Coquihalla Highway.

B.C. on track to record same number of overdose deaths as last year

128 people died of overdoses in September, bringing the total to more than 1,100 so far in 2018

Cowichan school district defends lack of notice to parents following elementary student arrest

Officials with School District 79 stand by their decision not to send out an alert.

B.C. firefighters rescue horse stuck in mud

‘It happens more often than you’d think,’ says deputy chief

Most Read