Local businesses slowly discovering potential of FourSquare

FourSquare uses geo-location functionality to allow users to 'check in' via their mobile device at any location with a FourSquare profile.

Applebee’s owner Chad Huff uses the FourSquare app to engage with and reward guests.

Applebee’s owner Chad Huff uses the FourSquare app to engage with and reward guests.

By now, most local businesses have incorporated social media into their online marketing arsenal. But even as the late adopters scramble to establish a presence on Facebook, Twitter and LinkedIn, another social media tool is quietly becoming yet another must-have arrow in their online marketing quiver: FourSquare.

Launched in 2009, FourSquare uses geo-location functionality to allow users to ‘check in’ via their mobile device at any location with a FourSquare profile. By connecting with other users, they can see where their friends have been, what recommendations or tips they’ve left and even what specials nearby businesses are offering.

“We’ve been using FourSquare for about eight months now as part of our broader social media presence,” says Chad Huff, owner of Applebee’s Neighbourhood Grill & Bar in Courtenay. “We have regular guests who use it every time they come in. It’s still pretty new so there aren’t a lot of people on it, but those who are can find some really special deals.”

At Applebee’s, for example, any FourSquare user that checks in at the restaurant receives a free spinach and artichoke dip appetizer. The person with the most check-ins at any given time, known on FourSquare as the mayor, also gets 15 per cent off his or her bill.

“I see lots of potential for FourSquare in the Comox Valley,” said Sean Kerrigan, a web designer and social media consultant who runs EcoPeak Web Strategy & Design. “Mobile browsing is overtaking desktop browsing, and people are getting used to the idea of using their mobile devices to enhance their real-world experiences. Even small business can leverage technology like FourSquare to reach out to their customers, but they should ideally be there before their customers start looking for them.”

FourSquare boasts more than 15 million users who have checked in more than 1.5 billion times. Millions of new check-ins are made every day at more than 600,000 businesses worldwide. www.foursquare.com.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Comox Valley RCMP had access to 20 Street blocked off between Cousins and Choquette avenues as they conducted a raid of a house on the block. Photo by Terry Farrell
Comox Valley RCMP raid Courtenay problem house, several arrests made

Comox Valley RCMP conducted a raid of a problem house on 20th… Continue reading

A vial of Oxford-AstraZeneca COVID-19 vaccine is pictured at a family doctor office, Thursday, Feb. 25, 2021 in Paris. THE CANADIAN PRESS/AP -Christophe Ena
Tentative COVID-19 vaccine site chosen in the Comox Valley

B.C. is moving into Phase 2 of its COVID-19 mass immunization plan

Cumberland is considering downtown densification proposals, and with that comes questions around parking, among other things. Photo by Mike Chouinard
Water bottling ban, parking key changes for Cumberland zoning

Bylaw on amendments still need adoption following March 2 hearing

Arzeena Hamir, working her booth at the Comox Valley Farmers Market. LUSH Valley was recognized last month as a partner of the year by the BC Association of Farmers’ Markets. Photo by Bill Jorgensen
LUSH Valley recognized for collaboration with Comox Valley Farmers’ Market

They won Partner of the Year award by the BC Association of Farmers’ Markets

Chelsea Harry was last seen Feb. 21. Photo via Comox Valley RCMP
Comox Valley RCMP seeking help locating a missing woman

Missing person last seen in Courtenay on Feb. 21

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry head for the B.C. legislature press theatre to give a daily update on the COVID-19 pandemic, April 6, 2020. (B.C. government)
B.C. nears 300,000 COVID-19 vaccinations, essential workers next

564 new cases, four deaths, no new outbreaks Thursday

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Grand Forks’ Gary Smith stands in front of his Church of the Flying Spaghetti Monster float. Photo: Submitted
Grand Forks’ Flying Spaghetti Monster leader still boiling over driver’s licence photo

Gary Smith, head of the Church of the Flying Spaghetti Monster of B.C., said he has since spoken to lawyers

A Cowichan Valley mom is wondering why masks haven’t been mandated for elementary schools. (Metro Creative photo)
B.C. mom frustrated by lack of mask mandate for elementary students

“Do we want to wait until we end up like Fraser Health?”

(Pxhere)
B.C. research reveals how pandemic has changed attitudes towards sex, health services

CDC survey shows that 35 per cent of people were worried about being judged

Some Canadians are finding butter harder than usual, resulting in an avalanche of social media controversy around #buttergate. (Brett Williams/The Observer)
#Buttergate: Concerns around hard butter hit small B.C. towns and beyond

Canadians find their butter was getting harder, blame palm oil in part one of this series

Construction takes place on Bamfield Main in early February 2021. (PHOTO COURTESY CTV NEWS)
Ongoing Bamfield roadwork unrelated to planned $30M fix

Construction by Mosaic unrelated to $30M upgrade ordered in wake of fatal bus crash

Preliminary design for a new composting facility at the Campbell River Waste Management Centre is ready to share with the public. Photo supplied
Facility to enable curbside organics collection in Comox Valley, Campbell River

The preliminary design for a new composting facility being built at the… Continue reading

Most Read