Nilda Veloso, the matriarch of Portuguese Joe’s, has been selling seafood from her Comox Road fish market for more than five decades. (File photo)

Nilda Veloso, the matriarch of Portuguese Joe’s, has been selling seafood from her Comox Road fish market for more than five decades. (File photo)

Swan song for Comox Valley fish market

Portuguese Joe’s closing after 52 years

A business that has been in the Comox Valley for longer than most residents will be closing its doors for a final time on New Year’s Day.

Portuguese Joe’s Fish Market, which has operated from the same location at 3025 Comox Road for more than five decades, will cease operations this January.

“After over 52 years of service to the Comox Valley, Nilda Veloso and family have decided, sadly, that [Portuguese Joe’s] will be closing its doors on Jan. 1, 2018,” said Cecil Veloso, one of Nilda’s sons.

“We know this announcement will be a shock for many of our loyal customers and people around the country. Unfortunately, it is no longer feasible to continue to keep our business running.”

Cecil said the ever-increasing costs associated with running the business, as well as added competition, have made the business unsustainable for the family.

Nilda and her husband, Joe, opened Portuguese Joe’s Fish Market in 1965. The timing of the closing is strategic.

“Since the Christmas holiday season is normally our busiest time, we at Portuguese Joe’s felt [Jan. 1] would be the best time to close our family seafood business. This closing date would give everyone a chance to come in and get their traditional seafood for the holiday season and a chance to say good-bye for a last time. We would like to thank all the people of the Comox Valley, and beyond, for all the love and support over these 52-plus years.”

Cecil said the business became popular not only in the Comox Valley, but throughout Canada and beyond, thanks to many of their customers, including those from one sector in particular.

“We would especially like to thank all the men and women of our military, not just for their service and sacrifice, but also for helping spread our smoked salmon primarily, and our reputation, all over Canada and the world.

“May God bless you all. We look forward to seeing everyone at Portuguese Joe’s prior to us closing.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A WestJet flight on the runway leaving Comox. Photo by Erin Haluschak
Aviation company seeks contracted employees to fill former WestJet roles at YQQ

Menzies Aviation from Edinburgh Park, Scotland, operates in 34 countries across the world

A cougar was spotted Monday near Queneesh Elementary. (WildSafe BC photo)
Cougar sighted Monday near Courtenay school

Conservation officers are warning the public to avoid the wooded areas around… Continue reading

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

COVID-19. (Image courtesy CDC)
SD71 to address COVID-19 exposures with virtual town hall

The meeting is set for Thursday, March 4

Courtenay Elementary is the latest school on a growing list that has COVID-19 exposures. Google Maps photo
Courtenay Elementary latest school on growing list of COVID-19 exposures

Exposure dates at the school on McPhee Avenue are Feb. 22, 23 and 24

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

B.C. Attorney General David Eby speaks in the legislature, Dec. 7, 2020. Eby was given responsibility for housing after the October 2020 provincial election. (Hansard TV)
B.C. extends COVID-19 rent freeze again, to the end of 2021

‘Renoviction’ rules tightened, rent capped to inflation in 2022

Face mask hangs from a rear-view mirror. (Black Press image)
B.C. CDC unveils guide on how to carpool during the pandemic

Wearing masks, keeping windows open key to slowing the spread of COVID-19

Churches, including Langley’s Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)
Tofino Resort and Marina has temporarily shut down after several staff members tested positive for COVID-19. (Nora O’Malley photo)
COVID-19 confirmed at Tofino Resort and Marina

Resort apologizes to Hesquiaht First Nation for Valentine’s Day boating incident.

Det. Sgt. Jim Callender. (Hamilton Police Service screenshot)
B.C. man dead, woman seriously injured after shooting in Hamilton, Ont.

The man was in the process of moving to the greater Toronto area, police say

Wildlife advocate Gary Schroyen captured this picture of a one-year-old cougar in the Sooke Hills using a homemade trip camera. Vancouver Island is home to approximately 800 cougars, which makes up about a quarter of the total population in B.C. (Gary Schroyen photo)
Wildlife advocate Gary Schroyen captured this picture of a one-year-old cougar in the Sooke Hill using a homemade trip camera. Schroyen presents Animal Signs: The Essence of Animal Communication on Nov. 30. (Gary Schroyen photo)
Declining Vancouver Island cougar populations linked to wolves

Large carnivore specialist says human development still plays biggest role on cougar numbers

Most Read