Thrifty Foods launches Buy BC branding

Thrifty Foods launches Buy BC branding

Watch for point of sale indicators coming to stores this summer

Thrifty Foods, a long-time leader in sourcing and promoting B.C. products, is the first grocery chain to prominently feature the Buy BC brand in its stores on Vancouver Island and the Lower Mainland.

“Having the familiar Buy BC logo on shelves and on products lets local consumers trust that the [products] they choose have been grown, raised, harvested and made right here in B.C. by British Columbians in our agriculture and seafood sector,” said Lana Popham, Minister of Agriculture.

“Thrifty Foods values our partnerships with our local suppliers,” said Travis Shaw, local development manager for B.C., Sobey’s. “We feel supporting local is a year-round commitment and involves all areas of the business. It’s our belief that supporting local producers and entrepreneurs contributes to help build strong communities.”

Watch for point of sale signage in local stores soon.