Courtenay museum gets new look

A whole new look is being given to Courtenay and District Museum and Paleontology Centre in an initiative to attract more visitors.

A whole new look is being given to Courtenay and District Museum and Paleontology Centre in an initiative to attract more visitors.

The rebranding is covering all aspects of its work — from the signs on the outside of the building through the look and extent of the displays inside; and from a new website and Facebook presence to a range of brochures, short films and advertisements.

A new museum logo features two images of its best-known exhibit — the elasmosaur, discovered on the banks of the Puntledge River in 1988. One is of it in skeletal form, the other as the silhouette of it swimming through a primeval sea.

The logo has been designed by Primal Communications and will often be used alongside a new slogan — Discoveries happen here.

“That’s because they really do — discoveries are happening here all the time,” says Pat Trask, the museum’s paleontology specialist. “The Comox Valley and central Vancouver Island are internationally recognized by scientists as being a hotbed for marine dinosaur discoveries,” he added.  “Our collection here in Courtenay already numbers more than 6,000 items.”

The new look will include fresh presentations of all the museum’s displays — not just the fossil collections, but also social history topics.

Courtenay-based Neil Havers Design is working with museum staff to create new information panels and other graphics on both floors of the museum to give a cohesive look to all the displays. Comox-based Wallace i Media is updating the website, Facebook and YouTube sites.

Six new videos have also been commissioned, the first two of which have just been posted online at, as well as on YouTube at Courtenaymuseum and on Facebook at courtenay-district-museum. Shawn Pigott and Kim Bannerman, co-owners of Cumberland media company, Fox & Bee, are creating the videos.

Museum executive director Deborah Griffiths says the comprehensive new look is part of the Destination Courtenay Museum project to present and promote the museum and its programs to an even wider audience.

“Our renowned fossil collection is what brings people in, and we will be presenting that in an even more interesting and informative way,” she said. “But the consistency of the design will extend to all our exhibits — from the ancient to the present — both onsite and online.”

The work is being partially grant-aided by Community Futures Strathcona and the Rural Economic Development Initiative of B.C., which see the initiatives as boosting business, tourism and jobs in the area as well as highlighting a treasure trove of exhibits to a wider audience.

— Courtenay and District Museum

Just Posted

A cuddle and a coffee: Six Island towns named among Canada’s most cozy

Sidney, Campbell River, Courtenay, Parksville, Tofino and Ucluelet crack Expedia’s top 40

Comox Valley Santa’s Workshop in need of bicycles for youngsters, gifts for teens

Santa’s Workshop, at 464 Puntledge Road (formerly the Red Cross building), is… Continue reading

New Coast Guard radar boosts marine traffic monitoring off B.C. coast

Six radar installations set up for Georgia Strait to Queen Charlotte Strait to Prince Rupert

Liquor store robbery suspect arrested

The Comox Valley RCMP have identified the suspect in relation to the… Continue reading

Everybody Deserves A Smile back for its 15th year

Local students leading the charge of spreading Christmas cheer to the Valley’s most vulnerable

Winter weather hits parts of Canada

As some parts of the country brace for cold, parts of B.C. remain warmer than 10 C

Canada’s health system commendable overall but barriers to care remain: UN

The United Nations says Canada’s health care system is “commendable” overall but vulnerable groups still face barriers to quality care.

Mid Island Farmers Institute discusses fleece at November meeting

Are you a lover of wool and local fibre? Interested in raising… Continue reading

Comox Valley Nature invites the public to learn about nature photography

Comox Valley Nature is hosting a public lecture on photography. Join Terry… Continue reading

Unique technology gives children with special needs more independent play

UVic’s CanAssist refined seven prototypes aided by $1.5M government contribution

Kelly Ellard’s boyfriend has statutory release revoked

Darwin Duane Dorozan had several parole infractions that found him ‘unmanageable’

Electoral reform ballot returns so far show higher Courtenay-Comox engagement

Area leads province in percentage of ballots turned in

Doctor’s note shouldn’t be required to prove you’re sick: poll

70% of Canadians oppose allowing employers to make you get a sick note

Port Alberni convenience store robbed

Police still searching for suspect

Most Read