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Valley of Festivals rock

The Valley of Festivals has a new summertime entry.

The Valley of Festivals has a new summertime entry.

Lightburn Entertainment is excited to announce a dynamic event to attend in the Comox Valley this July — Rhythm on the Rock Music Festival.

The festival's focus is to celebrate the incredible talent hailing from right here in the Valley and also the best of the country’s up and coming musicians.

Headlining the festival on July 23 is the Comox Valley’s own Head of the Herd, who just made the the top three in the 99.3 The Fox Seeds contest.

Joining them on the festival lineup is local talent Luke Blu Guthrie, Multi-Coloured Mischief and the Des Larson band, as well as the Sunshine Coast’s Wilderness Crew, Regina’s Northcote and Montreal’s bohemian pop songstress, Annie Becker.

Last week at the Comox Valley Battle of the Bands under-18 contest at Simms Park, Fiftieth Parallel, a two-piece band from Campbell River, was awarded the opening spot at Rhythm on the Rock for their amazing performance.

This lineup promises to satisfy any festival attendee’s musical taste, as it encompasses a variety of musical genres, including rock, pop, electronic, hip hop, bluegrass and folk.

The organizers were inspired last year after helping produce the one-day concert featuring Current Swell and Tech 9 at the Saratoga Speedway.

They realized there was overwhelming support from the fans to produce another festival that showcased the younger upcoming talent emerging on the West Coast. In accordance with that, the organizers are striving to make it a “green” festival and are incorporating sustainable practices, as well as inviting many local non-profits to attend, share information and spark discussion about the place we live.

This will definitely be a celebration of music but also of the community and the beautiful place we live.

The Comox Valley community is joining hands with Lightburn Entertainment and Baird Entertainment to make this all-ages festival a fantastic and memorable experience for everyone.

With help from major sponsors such as 98.9 Jet FM, Long and McQuade, Roots the Salon, One Thirty Three Skate Shop, Sure Copy, What’s On Digest, Freshly Squeez'd Graphic Design, MyValley.ca, Union Street Grill, The Bridge Lounge, Alberni Outpost and Surf SUP, this event has the support it needs to be the great success.

The Rhythm on the Rock Music Festival takes place July 23 from 3:30-11 p.m. at the Comox Valley Exhibition Grounds.

Tickets are $30 in advance and $35 at the gate, and they are available at One Thirty Three Skate Shop, Long and McQuade, The Freakin Coffee Shop and Roots The Salon in Courtenay and the Boardwalk Skate Shop in Campbell River.

For more information on the artists, or if you are interested in volunteering with Rhythm on The Rock, visit www.rhythmontherock.ca.

— Lightburn Entertainment