Steffen Berndt and John Shelswell, of smarteyes!

Smart idea: 3 steps to selecting your ideal eyewear

Courtenay’s new smarteyes! optical store gives the gift of good vision

What is the value of good vision? For the Comox Valley’s Steffen Berndt and John Shelswell, it’s priceless … but needn’t cost a fortune.

Opticians and owners of Courtenay’s new smarteyes!, the two are firm believers in a new way of dispensing glasses, one that puts customer options first.

Trained and educated in Europe, both share a lengthy history in the industry, including years working together with major optical companies. Seeing an opportunity to do more for patients, and passionate about providing the best possible treatment and quality, affordable eyewear, the time was right to build a business on shared values.

“We saw the way many things were being done and we thought, we can do better,” Steffen says.

1. The optics of good vision.

While optometrists are trained in eye health, Steffen and John are trained in optics – the physics of lenses and how they work with the eye – and work hand-in-hand with Valley optometrists to provide the best patient care.

Education is vital. Those selling and dispensing glasses need careful optics training to ensure patients get the right eyewear. While some will rely on a few basic measurements when creating lenses, best practices use multiple measurements to determine how the eye and lens work together in different situations, Steffen explains. “We take up to nine measurements to ensure your glasses are perfectly personalized to you.”

2. Understanding what’s needed … and wanted.

That comprehensive knowledge of lens physics and how it works with patients’ eyes also allows John and Steffen to work with patients to determine the best lens for their prescriptions, their lifestyles and their needs.

“Based on our analysis, we’ll figure out if this is the right lens for you. Our job is to educate,” Steffen says.

John agrees. “I often notice that when we start to discuss a patient’s needs and I say, ‘These are your choices,’ you see their chin drop – they’re not used to having choices in lenses.”

By taking the time to learn their needs and wants, “together we’ll make the right choice,” John says, rejecting another common myth: “You’ll get used to your glasses.”

With a properly adjusted frame and the correct measurements, your glasses should work and fit perfectly immediately, he emphasizes.

3. What’s in a name?

Is sporting brand name frames important for you? Often paying for designer frames means paying too much for the quality you’re getting, Steffen says, noting that instead, smarteyes! offers four price categories of quality frames. “We want to make sure everyone can afford the best lens.”

***

With a combined 60 years of optical experience, Steffen and John at smarteyes! offer a full selection of lenses and frames with great warranties, including sunglasses, progressive lenses and specialized lenses from their conveniently located downtown Courtenay shop.

Comments are closed

Just Posted

Aid a priority for idled Vancouver Island loggers, John Horgan says

Steelworkers, Western Forest Products returning to mediation

McKinnon joins Habitat for Humanity Vancouver Island North team

Karen McKinnon has joined Habitat for Humanity Vancouver Island North (Habitat VIN)… Continue reading

Everybody Deserves a Smile’s 2019 campaign coming to fruition

The 2019 Everybody Deserves a Smile campaign is reaching its crescendo. Thursday… Continue reading

Filling the need for growing senior home care in the Comox Valley

Tracie Robertson and Melissa King recently opened Home Instead Senior Care

Cumberland expects draft plan for Bevan Road in 2020

Site contains more than 80 per cent of potential industrial land in Comox Valley

VIDEO: More air-passenger rights go into effect this weekend

The first set of passenger rights arrived in mid-July in Canada

Comox Valley RCMP issue arrest warrant for local man

Comox Valley RCMP warrant of the week

Swoop airlines adds three destinations in 2020 – Victoria, Kamloops, San Diego

Low-fair subsidiary of WestJet Airlines brings new destinations in April 2020

Navigating ‘fever phobia’: B.C. doctor gives tips on when a sick kid should get to the ER

Any temperature above 38 C is considered a fever, but not all cases warrant a trip to the hospital

Transportation Safety Board finishes work at B.C. plane crash site, investigation continues

Transport Canada provides information bulletin, family of victim releases statement

Trudeau sets 2025 deadline to remove B.C. fish farms

Foes heartened by plan to transition aquaculture found in Fisheries minister mandate letter

Wagon wheels can now be any size! B.C. community scraps 52 obsolete bylaws

They include an old bylaw regulating public morals

Indigenous mother wins $20,000 racial discrimination case against Vancouver police

Vancouver Police Board ordered to pay $20,000 and create Indigenous-sensitivity training

Sentencing for B.C. father who murdered two young daughters starts Monday

The bodies of Aubrey, 4, and Chloe, 6, were found in Oak Bay father’s apartment Dec. 25, 2017

Most Read