Comox Valley golf tool earns European award

Swinkey Golf has earned a Golf Europe Product Award in the training aids category.

Swinkey Golf has earned a Golf Europe Product Award in the training aids category.

The awards recognize businesses in the golfing industry that have developed innovative products. The Swinkey — a creation of Courtenay golfer Brian Benedictson — is an all-in-one training tool designed to improve fundamental golf skills.

“Those awards are always nice, and it was nice to see that our distributor’s working so hard and getting us good exposure,” said Benedictson, whose company is in the process of setting up distributors worldwide.

The Swinkey is an aluminum tube containing Fibreglass and stainless-steel spikes. It has a golf grip on either end and eight holes drilled in the tube that work in conjunction with the rods and spikes to form various configurations.

The idea for the product popped into Benedictson’s head in 2008.

“It’s been quite the process of going through the patents and sales and various changes,” he said. “Now we’re in the process of rebranding from the Swinkey to Golfer’s Toolbox, in conjunction with a new business partner — just seems to be a better name.”

Along with Canada and the U.S., his product is making inroads in Europe, Asia and Australia.

Nearly 100 players on the PGA tour, including Jim Furyk and Davis Love III, use the device.

“We’re getting there,” said Benedictson, who played two years on the Canadian Tour while working on the business. These days, he focuses on the business and gives lessons at Sunnydale Golf Club.

“We’ve got some new marketing coming through the pipeline pretty soon. Things are moving in the right direction. It’s been a long, tough grind. We’re not there yet by any means, but hopefully things keep moving the way they are.”

reporter@comoxvalleyrecord.com

Just Posted

Comox Valley teen with autism a spectacular guitarist

Farley Mifsud is gaining fans with every performance

Yukon man facing new attempted murder charge in Port Alice exploding mail case

Leon Nepper, 73, is now facing one charge each of aggravated assault and attempted murder

Risk of thunderstorm this afternoon for Vancouver Island and Lower Mainland

A special weather statement calls for heavy rain and wind over the next 48 hours

Seventh annual Campagnolo Lecture coming to Courtenay

Minister of Justice Jody Wilson-Raybould to speak

School for students on Hornby Island ‘normal as can be’: portables expected in new year

While it’s not an ideal situation, the return to school for students… Continue reading

VIDEO: Neighbours fear impact of B.C. tent city residents

Greater Victoria residents opposed to campers voice concerns at provincial campground

B.C. premier apologizes for removal of 1950s totem pole at Canada-U.S. border

First Nations say pole was raised at Peace Arch but removed to make way for tourism centre

Tornado touches down in Ottawa and Gatineau, Que.

Environment Canada says cars and homes have been damaged by severe thunderstorms and high wind gusts

An unexpected sight: Bear spotted eating another bear in central B.C.

Cheslatta Carrier Nation Chief finds bear eating another bear’s carcass

RCMP confirm death of missing BC teen Jessica Patrick

No details on cause were given. Case is under criminal investigation and police are asking for tips.

CUTENESS OVERLOAD: 2 sea otters hold hands at the Vancouver Aquarium

Holding hands is a common – and adorable – way for otters to stay safe in the water

Spencer O’Brien part of Indigenous Sport Gallery

Olympic snowboarder included in Hall of Fame exhibit

B.C. man who left hospice to run in upcoming election dies

A week after leaving hospice to go to city hall to declare his candidacy, David Hesketh has died.

Tilray Inc sees $10-billion in market cap go up in smoke

Tilray’s share price closed at $123 US on Friday, a decline from its intraday peak of nearly $300 US earlier in the week

Most Read