The White Spot Pirate Pak Day was a huge success throughout the province, and the Comox Valley was no exception.
Wednesday, Aug. 12 was Pirate Pak Day at White Spot restaurants throughout British Columbia and four locations in Alberta. For the sixth consecutive year, a toonie from the sale of every Pirate Pak was donated to Zajac Ranch for Children, a local charity that provides kids and young adults with life-threatening illnesses and chronic disabilities a unique summer camp experience.
This year was a record-breaking venture.
“In 12 hours, we sold an unbelievable 46,179 Pirate Paks – raising a total of $92,358,” said Cathy Tostenson, White Spot VP of marketing andy menu development.
“That represents a 17 per cent increase over last year,” said Courtenay White Spot general manager/owner John Parente, whose own location did even better than average.
The Courtenay location sold 630 Pirate Paks (495 adult Pirate Paks and 135 Kids Pirate Paks) - an increase of 209 over last year’s numbers.
Parente said the support of the media, both local and social, is a big reason for the success of the event.
“The whole social media thing, with Twitter and Facebook, that’s a real game changer,” he said. “The information reaches so many more people than it used to. And the corporate support we had as well was incredible. Every news station was broadcasting it. You guys (The Record) were great - dressing up for the occasion, and posting it (to Twitter and Facebook). I tell you, that was neat to see.”
Staff at The Record were challenged to dress up as pirates for the day, with Pirate Paks purchased for everyone who participated.
Pirate Pak Day has raised a total of $439,530 in its eight years.