Mya Chau and Eve Helman, both 12, and Ben Duthie, 16, are behind a change.org petition asking Canada’s iconic coffee chain to introduce a fully compostable or recyclable paper cup. (The Canadian Press)

Trio of Calgary kids ask Canadian coffee chain to rethink popular contest

The kids want a greener, electronic way to run Roll Up the Rim

Three young people in Calgary are challenging Tim Hortons to roll up the rim for the planet.

Mya Chau and Eve Helman, both 12, and Ben Duthie, 16, are behind a change.org petition asking Canada’s iconic coffee chain to introduce a fully compostable or recyclable paper cup.

They also think the coffee chain, which has more than 4,600 stores worldwide and claims to sell two billion cups of coffee every year, can use its popular Roll Up the Rim to Win contest to encourage customers to bring in reusable mugs.

“If Tim Hortons had some sort of electronic version of the Roll Up the Rim to Win I think that would be a much more environmentally positive way to run the contest,” said Duthie.

Roll Up the Rim to Win has been held by Tim Hortons since 1986, and this year’s version of the contest launches Wednesday.

The kids say the company could, for example, give people who bring in reusable cups two chances to win rather than just one, or it could move the entire game online.

Tim Hortons has had some electronic components of its game, including Scroll Up the Rim to Win, which was introduced last year on the company’s mobile app. The prizes on the app version were limited to coffee and doughnuts. The prizes available to people playing by rolling up the rims of their coffee cups include cars.

Duthie said he understands the contest would have to be rebranded if disposable cups were eliminated altogether.

“I do think that would be a challenge for them but I think it’s certainly possible,” he said.

While theoretically the plastic-lined single-use coffee cups used by chains like Tim Hortons and McDonalds can be recycled, most municipal recycling systems aren’t equipped to do it. The kids say more than 600 billion single-use cups are produced worldwide every year and all companies need to find a way to be better about reusing, composting or recycling them.

Jane Almeida, a spokeswoman for Restaurant Brands International, which owns Tim Hortons, said in a written statement the company is working on a packaging strategy to reduce its environmental footprint, offers china dishes for customers eating in its shops, and has discounts for customers who bring their own reusable cups.

“Working closely with industry, Tim Hortons will also begin testing a new strawless lid in 2019 and increasing the amount of recycled content in our packaging,” Almeida said.

Sarah King, head of the oceans and plastics campaign at Greenpeace Canada, said Roll Up the Rim is a fun contest that Canadians love but it inherently encourages people to use cups that will mostly end up in the garbage.

She said the company is in a good position to influence change given its popularity and loyal customer base.

READ MORE: B.C. man claims Tim Hortons refused to sell him sandwich for homeless panhandler

Several restaurant companies are addressing concerns about plastic packaging. Starbucks last year began a quest to find someone to design a biodegradable liner for its coffee cups, a move that came after Chau and Helman petitioned it to build a better cup.

Duthie also petitioned Starbucks to stop giving out plastic straws and the company is phasing those out by 2020.

Their petition for Tim Hortons now has nearly 105,000 signatures on it.

Mia Rabson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Relay For Life unites community

Before the start of Relay For Life Comox Valley 2019, participating teams… Continue reading

DJ Shub headlines Cumberland’s Party in the Park

On the weekend of National Indigenous Peoples Day, and the summer solstice… Continue reading

Asian business owners adapt to life in the Valley

Government program helps labour market

Boomer’s Legacy Bike Ride raises more than $40,000

42 registered cyclists ride to Nanaimo and back

Millard Piercy Watershed Stewards receive Keep It Living Award

The Millard-Piercy Watershed Stewards were recently honoured as recipients of Project Watershed’s… Continue reading

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Monkey spotted on late-night jaunt in Campbell River

Conservation officers also apparently looking for cougar in the area

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

B.C. bus driver loses case to get job back after texting while driving full bus

An arbitator ruled that Tim Wesman’s phone usage was a “a reckless disregard for public safety”

Most Read