Mia Jerritt is looking for a few good clients – former clients, to be concise.
The local exercise specialist developed the Happy Back therapeutic program a dozen years ago.
The “post-rehab” program was so successful, Jerritt has decided to take the next step; she is creating a DVD so that back pain sufferers can complete the program from the comfort of their own homes.
Individuals will be able to follow Jerritt through six hours of instruction over a six-week period. She has teamed up with 30-year videographer veteran Steve Ray and will be filming the last weekend in March with editing and production to be complete by summer.
Here’s where her former clients can help.
She is looking for testimonials on the program.
“I probably put about 1,000 people through this program here in the Valley (either at her studio, The Core, or her past location, Fitness Excellence), so I’d like to get as many testimonials as possible,” she said. “I already have quite a few written (testimonials) but I want as many as possible. And I’d really like to get about six or eight people who’d be willing to be filmed, to actually be on the DVDs as a live testimonial.”
She’s not expecting it to be too hard to find former clients who’d be willing to vouch for the product, based on the success rate.
“Just about every single person I put through the program has had phenomenal success,” she said. “The success rate was about 93 to 94 per cent.”
Jerritt has also pitched the DVD to the producers of Dragons’ Den.
“They thought it was a great idea, but they wanted it produced on DVD then brought to them again,” she said. “They are super interested, but they have a process, so they want me to get the product on DVD and then re-pitch it. So that’s what I’m in the process of doing now.”
Filming will take place at the end of March and once the DVD has been produced, Jerritt will decide on whether she will re-pitch the idea to the dragons.
“I might be able to just pull it off on my own,” she said. “But their advice was really good.”
Jerritt plans to produce two additional DVDs on programs she has developed – one for individuals living with lower body conditions and one for people living with chronic pain.
Anyone who has experienced an improvement in quality of life due to the Happy Back program and is willing to offer testimonial for the program can contact Mia at email@example.com to share the experience.