EDITORIAL: Ad lacked attention to detail

EDITORIAL: Ad lacked attention to detail

If you don’t know by now about the unfortunate typo in an advertisement that ran in the Thursday, Nov. 21 edition of the Comox Valley Record, you are one of the few.

No sooner did the paper hit the stands, than the fallout began for our Downtown Courtenay Business Improvement Association ad promoting the events of Sunday, Dec. 1, stating “Pictures with Satan” would be available at 11:15.

Photos of the ad were being shared far and wide on social media, with the newspaper rightfully being called out for its lack of attention to detail.

There is no excuse for it, and we aren’t about to use this space to make any.

The same number of eyes proofed the ad as with anything that runs through the advertising and production departments.

Somehow, this was missed, and for that, we sincerely apologize – to the clients affected, as well as to any readers offended by the mistake.

As a newspaper, it is our responsibility to make sure the information we distribute is accurate – from the editorial department, as well as the advertising department.

We often chuckle about the typos we have caught, breathing sighs of relief when the L in “public” or the B in “Hornby” is added by the last set of eyes before going to print. Even those are not always caught.

But when it happens in an ad, it becomes all that much more blatant. They are called “display ads” for a reason. They are meant to stand out on the page. This one did that, for all the wrong reasons.

On the bright side, everyone in the Comox Valley and beyond knows when the Courtenay Christmas parade is… and the Captain Thunderpants concert should be a complete sell-out. So there’s that.

Parade is at 2 p.m. Sunday, Dec. 1.

Pictures with Santa start at 11:15 at the Native Sons Hall.

Thanks to the Downtown Courtenay Business Improvement Association for its sponsorship of Sunday’s activities. It’s going to be a great event.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

CSWM is planning to increase the space for loading bays at the Comox Valley Waste Management Centre. Record file photo
CSWM plans increase to number of Comox Valley landfill bays

The expansion prompted in part by COVID-19 spacing requirements

Cumberland is demanding a major clean-up at a Derwent Avenue property. Photo by Mike Chouinard
Cumberland orders massive clean-up at downtown house

Uninsured vehicles, illegal structures have been subject of multiple complaints

Andrea Cupelli of the Comox Valley Coalition to End Homelessness told council the coalition’s needs assessment for non-market housing continues to grow throughout the region, as well as within Comox. . File photo
Coalition to end homelessness asking for additional funding from Comox

The coalition’s needs assessment for non-market housing continues to grow

Work on the first phase of renovations at the Village of Cumberland office is nearing completion. Record file photo
Cumberland office close to re-opening after reno

First phase with COVID measures should be done this month

Cumberland has long gone its own way when it comes to parks. Record file photo
Cumberland hesitant about regional park service

Community was left out of area park plan back fifty years ago

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Standardized foundation skills assessment tests in B.C. schools will be going ahead later than usual, from Feb. 16 to March 12 for students in Grades 4 and 7. (Black Press Media file photo)
B.C. teachers say COVID-affected school year perfect time to end standardized tests

Foundational skills testing of Grade 4 and 7 students planned for February ad March

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)
No crystal ball: B.C. man reveals how he makes his living predicting the future

63-year-old has worked analytical magic for politicians, car brands, and cosmetic companies

Terry David Mulligan. (Submitted photo)
Podcast: Interview with longtime actor/broadcaster and B.C. resident Terry David Mulligan

Podcast: Talk includes TDM’s RCMP career, radio, TV, wine, Janis Joplin and much more

Seasonal influenza vaccine is administered starting each fall in B.C. and around the world. (Langley Advance Times)
After 30,000 tests, influenza virtually nowhere to be found in B.C.

COVID-19 precautions have eliminated seasonal infection

Most Read