Travellers don’t care about airport branding

Dear editor,
I have travelled to and from the Comox Valley Airport frequently over the past few years.

Dear editor,I have travelled to and from the Comox Valley Airport frequently over the past few years.I came back to visit for a few days and recently read Airport Commission chair Brad Minton’s letter in your paper and felt the need to comment.As a traveller who prefers WestJet, I routinely and naturally first look for the airport closest to my destination used by WestJet.   Secondly, I hope to receive friendly and efficient service.And that’s about it for criteria.Maybe I’m unique, but I don’t spend a lot of time researching the airport’s “brand” or rate the quality of its logo before choosing to land there.  While Brad Minton is congratulating everyone involved in this obviously large (and costly?) effort to create the new brand, my guess is I was among the majority of passengers who simply didn’t notice. Or care.   Bruce Wilson,Brantford, Ont.