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Island icon Pamela Anderson models fall fashions in her hometown.

Fashion shoot for Aritzia’s new Babaton line held at Anderson’s Ladysmith home
Pamela Anderson models Aritzia’s new Babaton fall collection at her waterfront home in Ladysmith. (Aritzia photo)

Actress, model, and Ladysmith resident Pamela Anderson is the face of a new campaign from B.C.-based fashion brand Aritzia.

The campaign, which promotes the fall line of Aritzia’s Babaton collection, was shot at Anderson’s Ladysmith home and it features Anderson modeling a plethora of Babaton wear.

READ MORE: Pamela Anderson releasing swimsuit line that includes iconic red one-piece

“I know my style has been a bit wild over the years, but I like that,” Anderson said in the ad. “It just depends. It kind of just reflects what’s going on in my head. Sometimes it’s crazy, and now I feel like it’s a little more grounded.”

The campaign features Anderson mowing her lawn while wearing a structured blazer, walking on the beach in a pinstriped suit, and performing other chores while wearing Aritzia’s latest outfits.

“We caught up with the model-turned-memoirist on common B.C. ground outside her house in smalltown Ladysmith,” noted the brand’s website. “Over the course of two bright blue days, Pam exchanged her at-home uniform of gardening boots and jeans for pieces from the Babaton fall ‘23 collection.”

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