Actress, model, and Ladysmith resident Pamela Anderson is the face of a new campaign from B.C.-based fashion brand Aritzia.
The campaign, which promotes the fall line of Aritzia’s Babaton collection, was shot at Anderson’s Ladysmith home and it features Anderson modeling a plethora of Babaton wear.
“I know my style has been a bit wild over the years, but I like that,” Anderson said in the ad. “It just depends. It kind of just reflects what’s going on in my head. Sometimes it’s crazy, and now I feel like it’s a little more grounded.”
The campaign features Anderson mowing her lawn while wearing a structured blazer, walking on the beach in a pinstriped suit, and performing other chores while wearing Aritzia’s latest outfits.
“We caught up with the model-turned-memoirist on common B.C. ground outside her house in smalltown Ladysmith,” noted the brand’s website. “Over the course of two bright blue days, Pam exchanged her at-home uniform of gardening boots and jeans for pieces from the Babaton fall ‘23 collection.”
For more, visit www.aritzia.com/en/stories/babaton-fall-23.Follow @Baileyseymour02